Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
World Series Game 4average audiencefull telecast15,485,000finalpress-attributedWikipedia
World Series Game 3average audiencefull telecast10,471,000finalpress-attributedWikipedia
World Series Game 2average audiencefull telecast12,340,000finalpress-attributedWikipedia
World Series Game 1average audiencefull telecast12,240,000finalpress-attributedWikipedia
NLCS Game 7average audiencefull telecast8,110,000finalpress-attributedSports Media Watch
NLCS Game 6average audiencefull telecast7,620,000finalpress-attributedSports Media Watch
WNBA Finals Game 4average audiencefull telecast433,000finalpress-attributedSports Media Watch
NLCS Game 5average audiencefull telecast7,110,000finalpress-attributedSports Media Watch
WNBA Finals Game 3average audiencefull telecast337,000finalpress-attributedSports Media Watch
ALCS Game 4average audiencefull telecast5,250,000finalpress-attributedSports Media Watch
NLCS Game 4average audiencefull telecast6,040,000finalpress-attributedSports Media Watch
NLCS Game 3average audiencefull telecast3,900,000finalpress-attributedSports Media Watch
WNBA Finals Game 2average audiencefull telecast778,000finalpress-attributedSports Media Watch
ALCS Game 3average audiencefull telecast6,180,000finalpress-attributedSports Media Watch
NLCS Game 2average audiencefull telecast5,580,000finalpress-attributedSports Media Watch
ALCS Game 2average audiencefull telecast4,220,000finalpress-attributedSports Media Watch
NLCS Game 1average audiencefull telecast6,800,000finalpress-attributedSports Media Watch
WNBA Finals Game 1average audiencefull telecast343,000finalpress-attributedSports Media Watch
ALCS Game 1average audiencefull telecast6,850,000finalpress-attributedSports Media Watch
PGA Championship Round 4average audiencefull telecast4,900,000finalpress-attributedSports Media Watch
London 2012 Olympics — Closing Ceremonyaverage audiencefull telecast31,000,000finalpress-attributedSports Media Watch
London 2012 Olympics — Men's basketball gold medal gameaverage audiencefull telecast12,500,000finalpress-attributedSports Media Watch
London 2012 Olympics — Prime timeaverage audiencefull telecast26,600,000finalpress-attributedSports Media Watch
London 2012 Olympics — Prime timeaverage audiencefull telecast31,300,000finalpress-attributedSports Media Watch
London 2012 Olympics — Prime timeaverage audiencefull telecast28,500,000finalpress-attributedSports Media Watch
London 2012 Olympics — Prime timeaverage audiencefull telecast30,800,000finalpress-attributedSports Media Watch
London 2012 Olympics — Prime timeaverage audiencefull telecast38,700,000finalpress-attributedSports Media Watch
London 2012 Olympics — Prime timeaverage audiencefull telecast31,600,000finalpress-attributedSports Media Watch
London 2012 Olympics — Opening Ceremonyaverage audiencefull telecast40,700,000finalpress-attributedSports Media Watch
The Open Championship Round 4average audiencefull telecast4,200,000finalpress-attributedSports Media Watch
Wimbledon men's singles finalaverage audiencematch only3,925,000finalpress-attributedSports Media Watch
NBA Finals Game 5average audiencefull telecast18,460,000finalpress-attributedWikipedia
NBA Finals Game 4average audiencefull telecast17,500,000finalpress-attributedWikipedia
NBA Finals Game 3average audiencefull telecast15,550,000finalpress-attributedWikipedia
U.S. Open Golf Championship Round 4average audiencefull telecast9,600,000finalpress-attributedSports Media Watch
NBA Finals Game 2average audiencefull telecast16,670,000finalpress-attributedWikipedia
NBA Finals Game 1average audiencefull telecast16,200,000finalpress-attributedWikipedia
Stanley Cup Final Game 6average audiencefull telecast4,930,000finalpress-attributedWikipedia
Stanley Cup Final Game 5average audiencefull telecast3,331,000finalpress-attributedWikipedia
Eastern Conference Finals Game 7average audiencefull telecast13,346,000finalpress-attributedSports Media Watch
Belmont Stakesaverage audiencematch only7,670,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 6average audiencefull telecast11,068,000finalpress-attributedSports Media Watch
Stanley Cup Final Game 4average audiencefull telecast2,069,000finalpress-attributedWikipedia
Western Conference Finals Game 6average audiencefull telecast9,498,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 5average audiencefull telecast10,251,000finalpress-attributedSports Media Watch
Stanley Cup Final Game 3average audiencefull telecast1,743,000finalpress-attributedWikipedia
Western Conference Finals Game 5average audiencefull telecast8,507,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 4average audiencefull telecast11,068,000finalpress-attributedSports Media Watch
Stanley Cup Final Game 2average audiencefull telecast2,900,000finalpress-attributedWikipedia
Western Conference Finals Game 4average audiencefull telecast6,529,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 3average audiencefull telecast7,593,000finalpress-attributedSports Media Watch
Western Conference Finals Game 3average audiencefull telecast7,134,000finalpress-attributedSports Media Watch
Stanley Cup Final Game 1average audiencefull telecast2,900,000finalpress-attributedWikipedia
Eastern Conference Finals Game 2average audiencefull telecast8,809,000finalpress-attributedSports Media Watch
Western Conference Finals Game 2average audiencefull telecast7,299,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 1average audiencefull telecast8,989,000finalpress-attributedSports Media Watch
Western Conference Finals Game 1average audiencefull telecast7,764,000finalpress-attributedSports Media Watch
Preakness Stakesaverage audiencematch only8,100,000finalpress-attributedSports Media Watch
Kentucky Derbyaverage audiencematch only14,800,000finalpress-attributedSports Media Watch
The Masters Tournament Round 4average audiencefull telecast13,500,000finalpress-attributedSports Media Watch
Kansas Jayhawks at Kentucky Wildcatsaverage audiencefull telecast20,869,000finalpress-attributedSports Media Watch
Ohio State Buckeyes at Kansas Jayhawksaverage audiencefull telecast16,603,000finalpress-attributedSports Media Watch
Louisville Cardinals at Kentucky Wildcatsaverage audiencefull telecast13,908,000finalpress-attributedSports Media Watch
Daytona 500average audiencefull telecast13,700,000finalpress-attributedSports Media Watch
NBA All-Star Gameaverage audiencefull telecast7,070,000finalpress-attributedWikipedia
Super Bowl XLVIaverage audiencefull telecast111,346,000finalconfirmedNielsen
Super Bowl XLVIhousehold ratingfull telecast47.1 HHfinalconfirmedNielsen
NFC Championship Gameaverage audiencefull telecast57,635,000finalpress-attributedSports Media Watch
AFC Championship Gameaverage audiencefull telecast48,700,000finalpress-attributedSports Media Watch
NHL Winter Classicaverage audiencefull telecast3,730,000finalpress-attributedWikipedia

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source