Ratings Reference
vs prior 12 months

Trending: every league, team, and network vs the prior 12 months

Average audience per eligible telecast, 2025-10-30 to 2026-10-30 against 2024-10-30 to 2025-10-29. Nielsen average audience, one figure per telecast (final or revised, or preliminary until one replaces it), regular-season telecasts only for leagues with a postseason, each telecast credited to its lead carrier.

average audience · final figure, else preliminary · regular season only · lead carrier only

Left out of both windows: 388 postseason telecasts and 266 telecasts whose season phase is not yet on record.

75
entities ranked

Leagues

5 leagues with 6 or more eligible telecasts in each window, and windows of comparable depth · computed 2026-10-30 19:22 UTC

5 of 5 rows compare figures from different Nielsen eras; figures from different eras are not directly comparable.

NameCurrent avgPrior avgChangeTelecastsPrior telecastsEras
MLB1,471,213832,455+76.7%8077Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.5M avg vs 832K · 80 vs 77 telecastscross-era
College Basketball2,296,3141,664,610+37.9%3541Panel + Out-of-Home → Big Data + Panel2.3M avg vs 1.7M · 35 vs 41 telecastscross-era
College Football1,931,5542,216,586−12.9%449369Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.9M avg vs 2.2M · 449 vs 369 telecastscross-era
NFL19,790,53018,268,409+8.3%8388Panel + Out-of-Home + Big Data + Panel → Big Data + Panel19.8M avg vs 18.3M · 83 vs 88 telecastscross-era
NASCAR2,623,5422,533,913+3.5%2423Panel + Out-of-Home + Big Data + Panel → Big Data + Panel + unstated2.6M avg vs 2.5M · 24 vs 23 telecastscross-era

Not comparable (fewer than 6 eligible telecasts in a window, or windows of unequal depth)

Teams

59 teams with 6 or more eligible telecasts in each window, and windows of comparable depth · computed 2026-10-30 19:22 UTC

59 of 59 rows compare figures from different Nielsen eras; figures from different eras are not directly comparable.

NameCurrent avgPrior avgChangeTelecastsPrior telecastsEras
SMU1,096,000520,429+110.6%87Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.1M avg vs 520K · 8 vs 7 telecastscross-era
North Texas682,167361,667+88.6%66Panel + Out-of-Home + Big Data + Panel → Big Data + Panel682K avg vs 362K · 6 vs 6 telecastscross-era
BYU2,989,7001,615,273+85.1%1011Panel + Out-of-Home + Big Data + Panel → Big Data + Panel3.0M avg vs 1.6M · 10 vs 11 telecastscross-era
Washington State953,500541,000+76.2%109Panel + Out-of-Home + Big Data + Panel → Big Data + Panel954K avg vs 541K · 10 vs 9 telecastscross-era
Texas8,223,9005,156,375+59.5%108Panel + Out-of-Home + Big Data + Panel → Big Data + Panel8.2M avg vs 5.2M · 10 vs 8 telecastscross-era
Illinois982,6002,326,571−57.8%107Panel + Out-of-Home + Big Data + Panel → Big Data + Panel983K avg vs 2.3M · 10 vs 7 telecastscross-era
Duke554,3331,280,500−56.7%66Panel + Out-of-Home + Big Data + Panel → Big Data + Panel554K avg vs 1.3M · 6 vs 6 telecastscross-era
Colorado1,248,0002,859,727−56.4%1011Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.2M avg vs 2.9M · 10 vs 11 telecastscross-era
Phillies1,398,571912,857+53.2%77Panel + Out-of-Home → Big Data + Panel1.4M avg vs 913K · 7 vs 7 telecastscross-era
Utah1,037,7272,174,250−52.3%118Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.0M avg vs 2.2M · 11 vs 8 telecastscross-era
Yankees2,153,9231,429,917+50.6%1312Panel + Out-of-Home → Big Data + Panel2.2M avg vs 1.4M · 13 vs 12 telecastscross-era
Louisville1,700,6251,180,167+44.1%86Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.7M avg vs 1.2M · 8 vs 6 telecastscross-era
Red Sox1,905,8001,353,750+40.8%108Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.9M avg vs 1.4M · 10 vs 8 telecastscross-era
Cubs1,422,8001,013,636+40.4%1011Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.4M avg vs 1.0M · 10 vs 11 telecastscross-era
Rams17,830,00012,856,667+38.7%66Panel + Out-of-Home + Big Data + Panel → Big Data + Panel17.8M avg vs 12.9M · 6 vs 6 telecastscross-era
Iowa State1,108,5331,731,800−36.0%910Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.1M avg vs 1.7M · 9 vs 10 telecastscross-era
Oklahoma State787,6001,196,643−34.2%87Panel + Out-of-Home + Big Data + Panel → Big Data + Panel788K avg vs 1.2M · 8 vs 7 telecastscross-era
Lions25,219,55618,845,714+33.8%97Panel + Out-of-Home + Big Data + Panel → Big Data + Panel25.2M avg vs 18.8M · 9 vs 7 telecastscross-era
Iowa2,803,2002,124,333+32.0%109Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.8M avg vs 2.1M · 10 vs 9 telecastscross-era
Baylor789,733610,111+29.4%99Panel + Out-of-Home + Big Data + Panel → Big Data + Panel790K avg vs 610K · 9 vs 9 telecastscross-era
UCLA2,352,1431,822,143+29.1%77Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.4M avg vs 1.8M · 7 vs 7 telecastscross-era
California611,143852,833−28.3%76Panel + Out-of-Home + Big Data + Panel → Big Data + Panel611K avg vs 853K · 7 vs 6 telecastscross-era
Miami2,102,9092,928,222−28.2%119Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.1M avg vs 2.9M · 11 vs 9 telecastscross-era
Kansas State814,7001,123,143−27.5%107Panel + Out-of-Home + Big Data + Panel → Big Data + Panel815K avg vs 1.1M · 10 vs 7 telecastscross-era
James Madison152,000208,000−26.9%77Panel + Out-of-Home + Big Data + Panel → Big Data + Panel152K avg vs 208K · 7 vs 7 telecastscross-era
Florida State2,975,3754,012,429−25.8%87Panel + Out-of-Home + Big Data + Panel → Big Data + Panel3.0M avg vs 4.0M · 8 vs 7 telecastscross-era
Tulane662,750531,500+24.7%810Panel + Out-of-Home + Big Data + Panel → Big Data + Panel663K avg vs 532K · 8 vs 10 telecastscross-era
TCU1,314,3751,688,500−22.2%86Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.3M avg vs 1.7M · 8 vs 6 telecastscross-era
Wisconsin2,037,5002,591,545−21.4%811Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.0M avg vs 2.6M · 8 vs 11 telecastscross-era
Purdue1,091,5001,388,571−21.4%107Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.1M avg vs 1.4M · 10 vs 7 telecastscross-era
Oregon State681,125847,143−19.6%87Panel + Out-of-Home + Big Data + Panel → Big Data + Panel681K avg vs 847K · 8 vs 7 telecastscross-era
Georgia Tech2,595,4293,209,286−19.1%77Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.6M avg vs 3.2M · 7 vs 7 telecastscross-era
Georgia7,626,8899,220,600−17.3%910Panel + Out-of-Home + Big Data + Panel → Big Data + Panel7.6M avg vs 9.2M · 9 vs 10 telecastscross-era
Oklahoma6,815,8575,849,000+16.5%77Panel + Out-of-Home + Big Data + Panel → Big Data + Panel6.8M avg vs 5.8M · 7 vs 7 telecastscross-era
Minnesota1,450,2221,722,750−15.8%98Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.5M avg vs 1.7M · 9 vs 8 telecastscross-era
Clemson2,804,7142,455,714+14.2%77Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.8M avg vs 2.5M · 7 vs 7 telecastscross-era
Oregon3,507,6003,098,889+13.2%109Panel + Out-of-Home + Big Data + Panel → Big Data + Panel3.5M avg vs 3.1M · 10 vs 9 telecastscross-era
Steelers18,347,12516,372,222+12.1%89Panel + Out-of-Home + Big Data + Panel → Big Data + Panel18.3M avg vs 16.4M · 8 vs 9 telecastscross-era
LSU5,449,3756,143,543−11.3%87Panel + Out-of-Home + Big Data + Panel → Big Data + Panel5.4M avg vs 6.1M · 8 vs 7 telecastscross-era
Washington2,328,6672,097,500+11.0%98Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.3M avg vs 2.1M · 9 vs 8 telecastscross-era
Eagles20,730,75023,275,714−10.9%87Panel + Out-of-Home + Big Data + Panel → Big Data + Panel20.7M avg vs 23.3M · 8 vs 7 telecastscross-era
Navy1,953,0001,765,000+10.7%77Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.0M avg vs 1.8M · 7 vs 7 telecastscross-era
Memphis476,250431,500+10.4%810Panel + Out-of-Home + Big Data + Panel → Big Data + Panel476K avg vs 432K · 8 vs 10 telecastscross-era
Tigers699,167775,714−9.9%67Panel + Out-of-Home → Big Data + Panel699K avg vs 776K · 6 vs 7 telecastscross-era
Auburn4,593,3334,185,000+9.8%66Panel + Out-of-Home + Big Data + Panel → Big Data + Panel4.6M avg vs 4.2M · 6 vs 6 telecastscross-era
Ohio State6,234,4175,752,800+8.4%1210Panel + Out-of-Home + Big Data + Panel → Big Data + Panel6.2M avg vs 5.8M · 12 vs 10 telecastscross-era
Nebraska2,391,2002,205,333+8.4%109Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.4M avg vs 2.2M · 10 vs 9 telecastscross-era
Packers24,188,50022,614,444+7.0%89Panel + Out-of-Home + Big Data + Panel → Big Data + Panel24.2M avg vs 22.6M · 8 vs 9 telecastscross-era
Commanders17,634,16718,940,000−6.9%68Panel + Out-of-Home + Big Data + Panel → Big Data + Panel17.6M avg vs 18.9M · 6 vs 8 telecastscross-era
Arizona State1,090,4001,168,375−6.7%108Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.1M avg vs 1.2M · 10 vs 8 telecastscross-era
Wake Forest769,429815,167−5.6%76Panel + Out-of-Home + Big Data + Panel → Big Data + Panel769K avg vs 815K · 7 vs 6 telecastscross-era
Cowboys24,031,08322,921,667+4.8%1212Panel + Out-of-Home + Big Data + Panel → Big Data + Panel24.0M avg vs 22.9M · 12 vs 12 telecastscross-era
Florida4,535,1254,733,111−4.2%89Panel + Out-of-Home + Big Data + Panel → Big Data + Panel4.5M avg vs 4.7M · 8 vs 9 telecastscross-era
Texas A&M4,786,0004,645,100+3.0%108Panel + Out-of-Home + Big Data + Panel → Big Data + Panel4.8M avg vs 4.6M · 10 vs 8 telecastscross-era
Michigan5,377,4555,504,111−2.3%119Panel + Out-of-Home + Big Data + Panel → Big Data + Panel5.4M avg vs 5.5M · 11 vs 9 telecastscross-era
USC2,333,3082,282,900+2.2%1310Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.3M avg vs 2.3M · 13 vs 10 telecastscross-era
Alabama7,423,5457,354,000+0.9%119Panel + Out-of-Home + Big Data + Panel → Big Data + Panel7.4M avg vs 7.4M · 11 vs 9 telecastscross-era
Ole Miss4,702,7784,672,300+0.7%910Panel + Out-of-Home + Big Data + Panel → Big Data + Panel4.7M avg vs 4.7M · 9 vs 10 telecastscross-era
Texas Tech1,783,0911,779,063+0.2%118Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.8M avg vs 1.8M · 11 vs 8 telecastscross-era

Not comparable (fewer than 6 eligible telecasts in a window, or windows of unequal depth)

Networks

11 networks with 6 or more eligible telecasts in each window, and windows of comparable depth · computed 2026-10-30 19:22 UTC

11 of 11 rows compare figures from different Nielsen eras; figures from different eras are not directly comparable.

NameCurrent avgPrior avgChangeTelecastsPrior telecastsEras
ESPNU · College Football104,77759,910+74.9%4339Panel + Out-of-Home + Big Data + Panel → Big Data + Panel105K avg vs 60K · 43 vs 39 telecastscross-era
ESPN · MLB1,175,3331,711,625−31.3%2424Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.2M avg vs 1.7M · 24 vs 24 telecastscross-era
TBS · MLB497,000380,769+30.5%1113Panel + Out-of-Home + Big Data + Panel → Big Data + Panel497K avg vs 381K · 11 vs 13 telecastscross-era
ABC · NFL20,392,30816,016,000+27.3%1315Panel + Out-of-Home + Big Data + Panel → Big Data + Panel20.4M avg vs 16.0M · 13 vs 15 telecastscross-era
FOX · NFL25,702,90922,022,667+16.7%1115Panel + Out-of-Home + Big Data + Panel → Big Data + Panel25.7M avg vs 22.0M · 11 vs 15 telecastscross-era
NBC · College Football2,841,1363,344,526−15.1%2219Panel + Out-of-Home + Big Data + Panel → Big Data + Panel2.8M avg vs 3.3M · 22 vs 19 telecastscross-era
ESPN2 · College Football470,328454,046+3.6%5861Panel + Out-of-Home + Big Data + Panel → Big Data + Panel470K avg vs 454K · 58 vs 61 telecastscross-era
ABC · College Football6,697,1466,503,257+3.0%4846Panel + Out-of-Home + Big Data + Panel → Big Data + Panel6.7M avg vs 6.5M · 48 vs 46 telecastscross-era
FOX · College Football3,720,8303,622,976+2.7%4741Panel + Out-of-Home + Big Data + Panel → Big Data + Panel3.7M avg vs 3.6M · 47 vs 41 telecastscross-era
ESPN · College Football1,785,0251,748,155+2.1%8084Panel + Out-of-Home + Big Data + Panel → Big Data + Panel1.8M avg vs 1.7M · 80 vs 84 telecastscross-era
NBC · NFL21,662,78921,481,579+0.8%1919Panel + Out-of-Home + Big Data + Panel → Big Data + Panel21.7M avg vs 21.5M · 19 vs 19 telecastscross-era

Not comparable (fewer than 6 eligible telecasts in a window, or windows of unequal depth)