Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
World Series Game 7average audiencefull telecast30,814,000finalpress-attributedWikipedia
World Series Game 6average audiencefull telecast19,221,000finalpress-attributedWikipedia
World Series Game 5average audiencefull telecast15,840,000finalpress-attributedWikipedia
World Series Game 4average audiencefull telecast18,085,000finalpress-attributedWikipedia
World Series Game 3average audiencefull telecast17,043,000finalpress-attributedWikipedia
World Series Game 2average audiencefull telecast19,368,000finalpress-attributedWikipedia
World Series Game 1average audiencefull telecast15,457,000finalpress-attributedWikipedia
NLCS Game 5average audiencefull telecast10,310,000finalpress-attributedSports Media Watch
ALCS Game 5average audiencefull telecast9,210,000finalpress-attributedSports Media Watch
NLCS Game 4average audiencefull telecast10,640,000finalpress-attributedSports Media Watch
ALCS Game 4average audiencefull telecast8,930,000finalpress-attributedSports Media Watch
NLCS Game 3average audiencefull telecast6,740,000finalpress-attributedSports Media Watch
ALCS Game 3average audiencefull telecast9,370,000finalpress-attributedSports Media Watch
NLCS Game 2average audiencefull telecast8,950,000finalpress-attributedSports Media Watch
ALCS Game 2average audiencefull telecast12,160,000finalpress-attributedSports Media Watch
NLCS Game 1average audiencefull telecast12,160,000finalpress-attributedSports Media Watch
ALCS Game 1average audiencefull telecast10,870,000finalpress-attributedSports Media Watch
PGA Championship Round 4average audiencefull telecast10,700,000finalpress-attributedSports Media Watch
PGA Championship Round 1average audiencefull telecast1,470,000finalpress-attributedSports Media Watch
British Open Championship Round 4average audiencefull telecast6,200,000finalpress-attributedSports Media Watch
U.S. Open Championship Round 4average audiencefull telecast13,100,000finalpress-attributedSports Media Watch
Stanley Cup Final Game 5average audiencefull telecast6,848,000finalpress-attributedSports Media Watch
NBA Finals Game 4average audiencefull telecast16,560,000finalpress-attributedWikipedia
Stanley Cup Final Game 4average audiencefull telecast5,106,000finalpress-attributedSports Media Watch
NBA Finals Game 3average audiencefull telecast16,210,000finalpress-attributedWikipedia
Stanley Cup Final Game 3average audiencefull telecast5,482,000finalpress-attributedSports Media Watch
NBA Finals Game 2average audiencefull telecast14,050,000finalpress-attributedWikipedia
Stanley Cup Final Game 2average audiencefull telecast3,782,000finalpress-attributedSports Media Watch
NBA Finals Game 1average audiencefull telecast15,850,000finalpress-attributedWikipedia
Stanley Cup Final Game 1average audiencefull telecast4,015,000finalpress-attributedSports Media Watch
Western Conference Finals Game 7average audiencefull telecast23,796,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 6average audiencefull telecast9,167,000finalpress-attributedSports Media Watch
Western Conference Finals Game 6average audiencefull telecast16,644,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 5average audiencefull telecast9,913,000finalpress-attributedSports Media Watch
Western Conference Finals Game 5average audiencefull telecast14,586,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 4average audiencefull telecast7,640,000finalpress-attributedSports Media Watch
Western Conference Finals Game 4average audiencefull telecast9,659,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 3average audiencefull telecast5,711,000finalpress-attributedSports Media Watch
Western Conference Finals Game 3average audiencefull telecast10,063,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 2average audiencefull telecast3,804,000finalpress-attributedSports Media Watch
Western Conference Finals Game 2average audiencefull telecast5,538,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 1average audiencefull telecast8,667,000finalpress-attributedSports Media Watch
Western Conference Finals Game 1average audiencefull telecast9,153,000finalpress-attributedSports Media Watch
Masters Tournament Round 4average audiencefull telecast13,100,000finalpress-attributedSports Media Watch
2002 NCAA championship gameaverage audiencefull telecast23,686,000finalpress-attributedSports Media Watch
2002 NCAA national semifinalaverage audiencefull telecast18,466,000finalpress-attributedSports Media Watch
2002 NCAA national semifinalaverage audiencefull telecast14,422,000finalpress-attributedSports Media Watch
Daytona 500average audiencefull telecast18,800,000finalpress-attributedWikipedia
NBA All-Star Gameaverage audiencefull telecast13,100,000finalpress-attributedWikipedia
Super Bowl XXXVIaverage audiencefull telecast86,801,000finalconfirmedNielsen
Super Bowl XXXVIhousehold ratingfull telecast40.4 HHfinalconfirmedNielsen
NFC Championship Gameaverage audiencefull telecast37,429,000finalpress-attributedSports Media Watch
AFC Championship Gameaverage audiencefull telecast33,313,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source