Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Michigan State Spartans at Alabama Crimson Tideaverage audiencefull telecast18,552,000finalpress-attributedSports Media Watch
Oklahoma Sooners at Clemson Tigersaverage audiencefull telecast15,640,000finalpress-attributedSports Media Watch
Houston Cougars at Florida State Seminolesaverage audiencefull telecast5,604,000finalpress-attributedSports Media Watch
Texas A&M Aggies at Louisville Cardinalsaverage audiencefull telecast5,423,000finalpress-attributedSports Media Watch
USC Trojans at Wisconsin Badgersaverage audiencefull telecast4,249,000finalpress-attributedSports Media Watch
NC State Wolfpack at Mississippi State Bulldogsaverage audiencefull telecast3,501,000finalpress-attributedSports Media Watch
Auburn Tigers at Memphis Tigersaverage audiencefull telecast2,412,000finalpress-attributedSports Media Watch
LSU Tigers at Texas Tech Red Raidersaverage audiencefull telecast4,958,000finalpress-attributedSports Media Watch
North Carolina Tar Heels at Baylor Bearsaverage audiencefull telecast4,202,000finalpress-attributedSports Media Watch
California Golden Bears at Air Force Falconsaverage audiencefull telecast1,888,000finalpress-attributedSports Media Watch
Cincinnati Bengals at Denver Broncosaverage audiencefull telecast15,800,000finalpress-attributedSports Media Watch
Pittsburgh Panthers at Navy Midshipmenaverage audiencefull telecast2,182,000finalpress-attributedSports Media Watch
Central Michigan Chippewas at Minnesota Golden Gophersaverage audiencefull telecast1,486,000finalpress-attributedSports Media Watch
Green Bay Packers at Arizona Cardinalsaverage audiencefull telecast
split window (“(92%)”)
27,800,000finalpress-attributedSports Media Watch
New York Giants at Minnesota Vikingsaverage audiencefull telecast17,900,000finalpress-attributedSports Media Watch
Carolina Panthers at Atlanta Falconsaverage audiencefull telecast
split window (“(54%)”)
16,200,000finalpress-attributedSports Media Watch
Washington Redskins at Philadelphia Eaglesaverage audiencefull telecast8,100,000finalpress-attributedSports Media Watch
Miami Hurricanes at Washington State Cougarsaverage audiencefull telecast4,700,000finalpress-attributedSports Media Watch
UCLA Bruins at Nebraska Cornhuskersaverage audiencefull telecast4,046,000finalpress-attributedSports Media Watch
Indiana Hoosiers at Duke Blue Devilsaverage audiencefull telecast3,770,000finalpress-attributedSports Media Watch
Tulsa Golden Hurricane at Virginia Tech Hokiesaverage audiencefull telecast3,416,000finalpress-attributedSports Media Watch
Washington Huskies at Southern Mississippi Golden Eaglesaverage audiencefull telecast2,617,000finalpress-attributedSports Media Watch
Connecticut Huskies at Marshall Thundering Herdaverage audiencefull telecast2,400,000finalpress-attributedSports Media Watch
San Diego Chargers at Oakland Raidersaverage audiencefull telecast7,100,000finalpress-attributedSports Media Watch
Middle Tennessee Blue Raiders at Western Michigan Broncosaverage audiencefull telecast2,141,000finalpress-attributedSports Media Watch
San Diego State Aztecs at Cincinnati Bearcatsaverage audiencefull telecast1,636,000finalpress-attributedSports Media Watch
Georgia Southern Eagles at Bowling Green Falconsaverage audiencefull telecast2,335,000finalpress-attributedSports Media Watch
Boise State Broncos at Northern Illinois Huskiesaverage audiencefull telecast1,382,000finalpress-attributedSports Media Watch
Temple Owls at Toledo Rocketsaverage audiencefull telecast1,962,000finalpress-attributedSports Media Watch
Akron Zips at Utah State Aggiesaverage audiencefull telecast1,076,000finalpress-attributedSports Media Watch
Detroit Lions at New Orleans Saintsaverage audiencefull telecast10,900,000finalpress-attributedSports Media Watch
Western Kentucky Hilltoppers at South Florida Bullsaverage audiencefull telecast1,152,000finalpress-attributedSports Media Watch
Denver Broncos at Pittsburgh Steelersaverage audiencefull telecast
split window (“(86%)”)
25,000,000finalpress-attributedSports Media Watch
Carolina Panthers at New York Giantsaverage audiencefull telecast
split window (“(52%)”)
25,000,000finalpress-attributedSports Media Watch
Arizona Cardinals at Philadelphia Eaglesaverage audiencefull telecast18,100,000finalpress-attributedSports Media Watch
New York Jets at Dallas Cowboysaverage audiencefull telecast7,400,000finalpress-attributedSports Media Watch
BYU Cougars at Utah Utesaverage audiencefull telecast3,675,000finalpress-attributedSports Media Watch
Ohio Bobcats at Appalachian State Mountaineersaverage audiencefull telecast1,850,000finalpress-attributedSports Media Watch
Arizona Wildcats at New Mexico Lobosaverage audiencefull telecast1,832,000finalpress-attributedSports Media Watch
Arkansas State Red Wolves at Louisiana Tech Bulldogsaverage audiencefull telecast1,450,000finalpress-attributedSports Media Watch
Tampa Bay Buccaneers at St. Louis Ramsaverage audiencefull telecast6,000,000finalpress-attributedSports Media Watch
New York Giants at Miami Dolphinsaverage audiencefull telecast11,500,000finalpress-attributedSports Media Watch
Dallas Cowboys at Green Bay Packersaverage audiencefull telecast28,900,000finalpress-attributedSports Media Watch
New England Patriots at Houston Texansaverage audiencefull telecast21,000,000finalpress-attributedSports Media Watch
Atlanta Falcons at Carolina Panthersaverage audiencefull telecast
split window (“(34%)”)
15,200,000finalpress-attributedSports Media Watch
Army Black Knights at Navy Midshipmenaverage audiencefull telecast7,129,000finalpress-attributedSports Media Watch
Minnesota Vikings at Arizona Cardinalsaverage audiencefull telecast8,700,000finalpress-attributedSports Media Watch
Dallas Cowboys at Washington Redskinsaverage audiencefull telecast14,200,000finalpress-attributedSports Media Watch
Carolina Panthers at New Orleans Saintsaverage audiencefull telecast
split window (“(61%)”)
28,600,000finalpress-attributedSports Media Watch
Indianapolis Colts at Pittsburgh Steelersaverage audiencefull telecast19,200,000finalpress-attributedSports Media Watch
New York Jets at New York Giantsaverage audiencefull telecast
split window (“(39%)”)
17,200,000finalpress-attributedSports Media Watch
Seattle Seahawks at Minnesota Vikingsaverage audiencefull telecast
split window (“(42%)”)
15,400,000finalpress-attributedSports Media Watch
Florida Gators at Alabama Crimson Tideaverage audiencefull telecast12,760,000finalpress-attributedSports Media Watch
Michigan State Spartans at Iowa Hawkeyesaverage audiencefull telecast9,818,000finalpress-attributedSports Media Watch
North Carolina Tar Heels at Clemson Tigersaverage audiencefull telecast7,919,000finalpress-attributedSports Media Watch
Texas Longhorns at Baylor Bearsaverage audiencefull telecast3,943,000finalpress-attributedSports Media Watch
USC Trojans at Stanford Cardinalaverage audiencefull telecast2,582,000finalpress-attributedSports Media Watch
Temple Owls at Houston Cougarsaverage audiencefull telecast2,450,000finalpress-attributedSports Media Watch
Southern Mississippi Golden Eagles at Western Kentucky Hilltoppersaverage audiencefull telecast488,000finalpress-attributedSports Media Watch
Bowling Green Falcons at Northern Illinois Huskiesaverage audiencefull telecast1,034,000finalpress-attributedSports Media Watch
Green Bay Packers at Detroit Lionsaverage audiencefull telecast17,800,000finalpress-attributedSports Media Watch
Baltimore Ravens at Cleveland Brownsaverage audiencefull telecast10,100,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Seattle Seahawksaverage audiencefull telecast26,600,000finalpress-attributedSports Media Watch
New England Patriots at Denver Broncosaverage audiencefull telecast25,200,000finalpress-attributedSports Media Watch
New York Giants at Washington Redskinsaverage audiencefull telecast
split window (“(32%)”)
20,500,000finalpress-attributedSports Media Watch
Ohio State Buckeyes at Michigan Wolverinesaverage audiencefull telecast10,830,000finalpress-attributedSports Media Watch
Alabama Crimson Tide at Auburn Tigersaverage audiencefull telecast9,299,000finalpress-attributedSports Media Watch
Notre Dame Fighting Irish at Stanford Cardinalaverage audiencefull telecast7,319,000finalpress-attributedSports Media Watch
Oklahoma Sooners at Oklahoma State Cowboysaverage audiencefull telecast4,794,000finalpress-attributedSports Media Watch
Penn State Nittany Lions at Michigan State Spartansaverage audiencefull telecast4,503,000finalpress-attributedSports Media Watch
Florida State Seminoles at Florida Gatorsaverage audiencefull telecast4,280,000finalpress-attributedSports Media Watch
UCLA Bruins at USC Trojansaverage audiencefull telecast4,222,000finalpress-attributedSports Media Watch
Clemson Tigers at South Carolina Gamecocksaverage audiencefull telecast2,943,000finalpress-attributedSports Media Watch
Georgia Bulldogs at Georgia Tech Yellow Jacketsaverage audiencefull telecast1,023,000finalpress-attributedSports Media Watch
Ole Miss Rebels at Mississippi State Bulldogsaverage audiencefull telecast930,000finalpress-attributedSports Media Watch
Iowa State Cyclones at West Virginia Mountaineersaverage audiencefull telecast471,000finalpress-attributedSports Media Watch
Virginia Tech Hokies at Virginia Cavaliersaverage audiencefull telecast454,000finalpress-attributedSports Media Watch
North Carolina Tar Heels at NC State Wolfpackaverage audiencefull telecast380,000finalpress-attributedSports Media Watch
Nevada Wolf Pack at San Diego State Aztecsaverage audiencefull telecast347,000finalpress-attributedSports Media Watch
Arizona State Sun Devils at California Golden Bearsaverage audiencefull telecast337,000finalpress-attributedSports Media Watch
Connecticut Huskies at Temple Owlsaverage audiencefull telecast278,000finalpress-attributedSports Media Watch
Air Force Falcons at New Mexico Lobosaverage audiencefull telecast196,000finalpress-attributedSports Media Watch
Iowa Hawkeyes at Nebraska Cornhuskersaverage audiencefull telecast6,189,000finalpress-attributedSports Media Watch
Baylor Bears at TCU Horned Frogsaverage audiencefull telecast5,108,000finalpress-attributedSports Media Watch
Navy Midshipmen at Houston Cougarsaverage audiencefull telecast3,055,000finalpress-attributedSports Media Watch
Missouri Tigers at Arkansas Razorbacksaverage audiencefull telecast2,390,000finalpress-attributedSports Media Watch
Washington State Cougars at Washington Huskiesaverage audiencefull telecast1,538,000finalpress-attributedSports Media Watch
Miami Hurricanes at Pittsburgh Panthersaverage audiencefull telecast801,000finalpress-attributedSports Media Watch
Oregon State Beavers at Oregon Ducksaverage audiencefull telecast726,000finalpress-attributedSports Media Watch
Marshall Thundering Herd at Western Kentucky Hilltoppersaverage audiencefull telecast168,000finalpress-attributedSports Media Watch
Tulsa Golden Hurricane at Tulane Green Waveaverage audiencefull telecast147,000finalpress-attributedSports Media Watch
Massachusetts Minutemen at Buffalo Bullsaverage audiencefull telecast81,000finalpress-attributedSports Media Watch
Carolina Panthers at Dallas Cowboysaverage audiencefull telecast32,500,000finalpress-attributedSports Media Watch
Chicago Bears at Green Bay Packersaverage audiencefull telecast27,800,000finalpress-attributedSports Media Watch
Philadelphia Eagles at Detroit Lionsaverage audiencefull telecast25,400,000finalpress-attributedSports Media Watch
Texas Tech Red Raiders at Texas Longhornsaverage audiencefull telecast1,358,000finalpress-attributedSports Media Watch
South Florida Bulls at UCF Knightsaverage audiencefull telecast388,000finalpress-attributedSports Media Watch
Ohio Bobcats at Northern Illinois Huskiesaverage audiencefull telecast400,000finalpress-attributedSports Media Watch
Buffalo Bills at New England Patriotsaverage audiencefull telecast14,300,000finalpress-attributedSports Media Watch
Green Bay Packers at Minnesota Vikingsaverage audiencefull telecast
split window (“(89%)”)
27,500,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source