Telecasts · Olympics
London 2012 Olympics — Opening Ceremony
40,700,000
Nielsen avg audience · via press
final · figures last changed 2012-07-28
Published figures
JSON ↓Nielsen1 figure
average audience
full telecast · final
press-attributed · Sports Media Watch
The Opening Ceremony of the 2012 Olympics earned a 21.0 final rating and 40.7 million viewers on NBC Friday night, up 12% in ratings and 17% in viewership from Beijing in 2008 (18.8, 34.891M), and up 44% and 60%, respectively, from Athens in 2004 (14.6, 25.384M).Sports Media Watch, verbatim
40,700,000
1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider
press-attributed = reported by press citing the provider