Ratings Reference
Telecasts · Olympics

London 2012 Olympics — Prime time

38,700,000
Nielsen avg audience · via press
final · figures last changed 2012-08-02

Published figures

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Nielsen1 figure
average audience
full telecast · final
press-attributed · Sports Media Watch
Tape delayed primetime coverage of the 2012 Summer Olympics earned a 21.8 final rating and 38.7 million viewers on NBC Tuesday night, up 9% in ratings and 14% in viewership from Beijing in 2008 (19.9, 34.014M), and up 19% and 28%, respectively, from Athens in 2004 (18.3, 30.146M). Sports Media Watch, verbatim
38,700,000
1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider