Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
World Series Game 4average audiencefull telecast20,946,000finalpress-attributedWikipedia
World Series Game 3average audiencefull telecast14,055,000finalpress-attributedWikipedia
World Series Game 2average audiencefull telecast16,950,000finalpress-attributedWikipedia
World Series Game 1average audiencefull telecast16,897,000finalpress-attributedWikipedia
ALCS Game 7average audiencefull telecast19,150,000finalpress-attributedSports Media Watch
ALCS Game 6average audiencefull telecast11,150,000finalpress-attributedSports Media Watch
ALCS Game 5average audiencefull telecast13,100,000finalpress-attributedSports Media Watch
ALCS Game 4average audiencefull telecast12,370,000finalpress-attributedSports Media Watch
ALCS Game 3average audiencefull telecast9,910,000finalpress-attributedSports Media Watch
NLCS Game 4average audiencefull telecast3,800,000finalpress-attributedSports Media Watch
NLCS Game 3average audiencefull telecast5,160,000finalpress-attributedSports Media Watch
ALCS Game 2average audiencefull telecast8,790,000finalpress-attributedSports Media Watch
ALCS Game 1average audiencefull telecast7,430,000finalpress-attributedSports Media Watch
NLCS Game 1average audiencefull telecast5,290,000finalpress-attributedSports Media Watch
PGA Championship Round 4average audiencefull telecast9,200,000finalpress-attributedSports Media Watch
British Open Championship Round 4average audiencefull telecast5,100,000finalpress-attributedSports Media Watch
U.S. Open Championship Round 4average audiencefull telecast9,500,000finalpress-attributedSports Media Watch
NBA Finals Game 4average audiencefull telecast9,910,000finalpress-attributedWikipedia
NBA Finals Game 3average audiencefull telecast9,490,000finalpress-attributedWikipedia
NBA Finals Game 2average audiencefull telecast8,550,000finalpress-attributedWikipedia
NBA Finals Game 1average audiencefull telecast9,210,000finalpress-attributedWikipedia
Stanley Cup Final Game 5average audiencefull telecast2,902,000finalpress-attributedWikipedia
Stanley Cup Final Game 4average audiencefull telecast2,797,000finalpress-attributedWikipedia
Stanley Cup Final Game 3average audiencefull telecast1,631,000finalpress-attributedWikipedia
Eastern Conference Finals Game 6average audiencefull telecast6,914,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 5average audiencefull telecast5,649,000finalpress-attributedSports Media Watch
Stanley Cup Final Game 2average audiencefull telecast576,000finalpress-attributedWikipedia
Western Conference Finals Game 5average audiencefull telecast3,969,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 4average audiencefull telecast4,734,000finalpress-attributedSports Media Watch
Stanley Cup Final Game 1average audiencefull telecast769,000finalpress-attributedWikipedia
Western Conference Finals Game 4average audiencefull telecast4,614,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 3average audiencefull telecast4,370,000finalpress-attributedSports Media Watch
Western Conference Finals Game 3average audiencefull telecast4,698,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 2average audiencefull telecast4,250,000finalpress-attributedSports Media Watch
Western Conference Finals Game 2average audiencefull telecast3,420,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 1average audiencefull telecast3,910,000finalpress-attributedSports Media Watch
Western Conference Finals Game 1average audiencefull telecast4,417,000finalpress-attributedSports Media Watch
Masters Tournament Round 4average audiencefull telecast14,900,000finalpress-attributedSports Media Watch
2007 NCAA championship gameaverage audiencefull telecast19,563,000finalpress-attributedSports Media Watch
2007 NCAA national semifinalaverage audiencefull telecast14,371,000finalpress-attributedSports Media Watch
2007 NCAA national semifinalaverage audiencefull telecast13,229,000finalpress-attributedSports Media Watch
Daytona 500average audiencefull telecast17,500,000finalpress-attributedWikipedia
NBA All-Star Gameaverage audiencefull telecast6,840,000finalpress-attributedWikipedia
Super Bowl XLIaverage audiencefull telecast93,184,000finalconfirmedNielsen
Super Bowl XLIhousehold ratingfull telecast42.6 HHfinalconfirmedNielsen
AFC Championship Gameaverage audiencefull telecast46,695,000finalpress-attributedSports Media Watch
NFC Championship Gameaverage audiencefull telecast43,247,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source