Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Beijing 2022 Olympics — Opening Ceremonyaverage audiencecombined13,840,000finalpress-attributedSports Media Watch
Beijing 2022 Olympics — Prime timeaverage audiencefull telecast12,800,000finalpress-attributedSports Media Watch
Beijing 2022 Olympics — Prime timeaverage audiencefull telecast7,250,000finalpress-attributedSports Media Watch
Memphis Grizzlies at New York Knicksaverage audiencefull telecast1,270,000finalpress-attributedSports Media Watch
NBA Nuggets–Jazzaverage audiencefull telecast855,000finalpress-attributedSports Media Watch
NBA Wizards–Bucksaverage audiencefull telecast779,000finalpress-attributedSports Media Watch
NBA Nets–Sunsaverage audiencefull telecast1,080,000finalpress-attributedSports Media Watch
NFC Championship Gameaverage audiencefull telecast50,225,000finalpress-attributedSports Media Watch
AFC Championship Gameaverage audiencefull telecast47,851,000finalpress-attributedSports Media Watch
NFC Championship Gameaverage audiencefull telecast50,230,000finalpress-attributedSports Media Watch
AFC Championship Gameaverage audiencefull telecast47,850,000finalpress-attributedSports Media Watch
NFC Championship Gameaverage audiencecombined50,420,000finalpress-attributedSports Media Watch
CBB Buckeyes–Boilermakersaverage audiencefull telecast2,280,000finalpress-attributedSports Media Watch
Brooklyn Nets at Golden State Warriorsaverage audiencefull telecast3,170,000finalpress-attributedSports Media Watch
CBB Wildcats–Jayhawksaverage audiencefull telecast2,170,000finalpress-attributedSports Media Watch
NBA Knicks–Bucksaverage audiencefull telecast
TV only
1,120,000finalpress-attributedSports Media Watch
NBA Lakers–Hornetsaverage audiencefull telecast1,350,000finalpress-attributedSports Media Watch
NBA Lakers–76ersaverage audiencefull telecast1,640,000finalpress-attributedSports Media Watch
NBA Timberwolves–Warriorsaverage audiencefull telecast1,670,000finalpress-attributedSports Media Watch
Chicago Blackhawks at Detroit Red Wingsaverage audiencefull telecast484,000finalpress-attributedSports Media Watch
NBA Knicks–Heataverage audiencefull telecast
TV only
1,070,000finalpress-attributedSports Media Watch
Chicago Blackhawks at Detroit Red Wingsaverage audiencefull telecast
TV only
484,000finalpress-attributedSports Media Watch
Dallas Mavericks at Golden State Warriorsaverage audiencefull telecast1,810,000finalpress-attributedSports Media Watch
NBA Lakers–Netsaverage audiencefull telecast1,520,000finalpress-attributedSports Media Watch
Buffalo Bills at Kansas City Chiefsaverage audiencefull telecast42,740,000finalpress-attributedSports Media Watch
Los Angeles Rams at Tampa Bay Buccaneersaverage audiencefull telecast38,140,000finalpress-attributedSports Media Watch
San Francisco 49ers at Green Bay Packersaverage audiencefull telecast36,920,000finalpress-attributedSports Media Watch
Cincinnati Bengals at Tennessee Titansaverage audiencefull telecast30,750,000finalpress-attributedSports Media Watch
NBA Suns–Mavericksaverage audiencefull telecast1,420,000finalpress-attributedSports Media Watch
NBA Pacers–Warriorsaverage audiencefull telecast1,520,000finalpress-attributedSports Media Watch
NHL Avalanche–Kingsaverage audiencefull telecast315,000finalpress-attributedSports Media Watch
NBA Hornets–Celticsaverage audiencefull telecast1,060,000finalpress-attributedSports Media Watch
NBA Clippers–Nuggetsaverage audiencefull telecast921,000finalpress-attributedSports Media Watch
NHL Avalanche–Ducksaverage audiencefull telecast230,000finalpress-attributedSports Media Watch
Arizona Cardinals at Los Angeles Ramsaverage audiencefull telecast23,150,000finalpress-attributedSports Media Watch
San Francisco 49ers at Dallas Cowboysaverage audiencefull telecast41,500,000finalpress-attributedSports Media Watch
Philadelphia Eagles at Tampa Bay Buccaneersaverage audiencefull telecast30,370,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Kansas City Chiefsaverage audiencefull telecast28,940,000finalpress-attributedSports Media Watch
San Francisco 49ers at Dallas Cowboysaverage audiencecombined41,500,000finalpress-attributedSports Media Watch
Las Vegas Raiders at Cincinnati Bengalsaverage audiencefull telecast27,700,000finalpress-attributedSports Media Watch
New England Patriots at Buffalo Billsaverage audiencefull telecast26,370,000finalpress-attributedSports Media Watch
NHL Flyers–Bruinsaverage audiencefull telecast
TV only
684,000finalpress-attributedSports Media Watch
NHL Canadiens–Bruinsaverage audiencefull telecast434,000finalpress-attributedSports Media Watch
NBA Warriors–Grizzliesaverage audiencefull telecast746,000finalpress-attributedSports Media Watch
CFP National Championshipaverage audiencefull telecast22,600,000finalpress-attributedWikipedia
San Francisco 49ers at Los Angeles Ramsaverage audiencefull telecast
split window (“(80%)”)
19,310,000finalpress-attributedSports Media Watch
Los Angeles Chargers at Las Vegas Raidersaverage audiencefull telecast17,690,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Baltimore Ravensaverage audiencefull telecast
split window (“(82%)”)
16,860,000finalpress-attributedSports Media Watch
Carolina Panthers at Tampa Bay Buccaneersaverage audiencefull telecast
split window (“(57%)”)
14,170,000finalpress-attributedSports Media Watch
Green Bay Packers at Detroit Lionsaverage audiencefull telecast
split window (“(59%)”)
13,780,000finalpress-attributedSports Media Watch
Dallas Cowboys at Philadelphia Eaglesaverage audiencefull telecast20,210,000finalpress-attributedSports Media Watch
Kansas City Chiefs at Denver Broncosaverage audiencefull telecast19,100,000finalpress-attributedSports Media Watch
Cleveland Browns at Pittsburgh Steelersaverage audiencefull telecast13,260,000finalpress-attributedSports Media Watch
Arizona Cardinals at Dallas Cowboysaverage audiencefull telecast26,790,000finalpress-attributedSports Media Watch
Kansas City Chiefs at Cincinnati Bengalsaverage audiencefull telecast
split window (“(45%)”)
18,770,000finalpress-attributedSports Media Watch
Minnesota Vikings at Green Bay Packersaverage audiencefull telecast18,550,000finalpress-attributedSports Media Watch
Los Angeles Rams at Baltimore Ravensaverage audiencefull telecast
split window (“(55%)”)
14,820,000finalpress-attributedSports Media Watch
NHL Winter Classicaverage audiencefull telecast1,360,000finalpress-attributedWikipedia
Iowa Hawkeyes at Kentucky Wildcatsaverage audiencefull telecast6,500,000finalpress-attributedWikipedia
Penn State Nittany Lions at Arkansas Razorbacksaverage audiencefull telecast3,900,000finalpress-attributedWikipedia
Utah Utes at Ohio State Buckeyesaverage audiencefull telecast16,000,000supersededpress-attributedWikipedia
Baylor Bears at Ole Miss Rebelsaverage audiencefull telecast9,500,000finalpress-attributedWikipedia
Oklahoma State Cowboys at Notre Dame Fighting Irishaverage audiencefull telecast8,000,000finalpress-attributedWikipedia
Utah Utes at Ohio State Buckeyesaverage audiencefull telecast16,630,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source