Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Denver Broncos at Buffalo Billsaverage audiencefull telecast31,200,000finalpress-attributedWikipedia
Green Bay Packers at Philadelphia Eaglesaverage audiencefull telecast35,900,000finalpress-attributedWikipedia
Washington Commanders at Tampa Bay Buccaneersaverage audiencefull telecast29,000,000finalpress-attributedWikipedia
Los Angeles Chargers at Houston Texansaverage audiencefull telecast26,600,000finalpress-attributedWikipedia
Pittsburgh Steelers at Baltimore Ravensaverage audiencefull telecast22,100,000finalpress-attributedWikipedia
NHL Bruins–Panthersaverage audiencefull telecast
TV only
1,050,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Baltimore Ravensaverage audiencefull telecast22,070,000finalconfirmedAmazon
Ohio State Buckeyes at Texas Longhornsaverage audiencefull telecast20,900,000finalpress-attributedWikipedia
Notre Dame Fighting Irish at Penn State Nittany Lionsaverage audiencefull telecast17,800,000finalpress-attributedWikipedia
NBA Spurs–Bucksaverage audiencefull telecast1,380,000finalpress-attributedSports Media Watch
NBA Thunder–Cavaliersaverage audiencefull telecast
TV only
1,870,000finalpress-attributedSports Media Watch
Minnesota Vikings at Detroit Lionsaverage audiencefull telecast
TV only
25,770,000finalpress-attributedSports Media Watch
New Orleans Saints at Tampa Bay Buccaneersaverage audiencefull telecast
split window (“featuring Saints-Buccaneers”)
20,700,000finalpress-attributedSports Media Watch
Buffalo Bulls at Liberty Flamesaverage audiencefull telecast1,140,000finalpress-attributedWikipedia
Cleveland Browns at Baltimore Ravensaverage audiencefull telecast17,300,000finalpress-attributedSports Media Watch
Minnesota Golden Gophers at Virginia Tech Hokiesaverage audiencefull telecast3,380,000finalpress-attributedWikipedia
North Texas Mean Green at Texas State Bobcatsaverage audiencefull telecast1,700,000finalpress-attributedWikipedia
Notre Dame Fighting Irish at Georgia Bulldogsaverage audiencefull telecast15,800,000finalpress-attributedWikipedia
Duke Blue Devils at Ole Miss Rebelsaverage audiencefull telecast5,030,000finalpress-attributedWikipedia
Texas Longhorns at Arizona State Sun Devilsaverage audiencefull telecast17,300,000finalpress-attributedWikipedia
Ohio State Buckeyes at Oregon Ducksaverage audiencefull telecast21,100,000finalpress-attributedWikipedia

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source