Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Gonzaga Bulldogs at North Carolina Tar Heelsaverage audiencefull telecast22,998,000finalpress-attributedSports Media Watch
Oregon Ducks at North Carolina Tar Heelsaverage audiencefull telecast18,825,000finalpress-attributedSports Media Watch
South Carolina Gamecocks at Gonzaga Bulldogsaverage audiencefull telecast14,683,000finalpress-attributedSports Media Watch
South Carolina Gamecocks at Florida Gatorsaverage audiencefull telecast9,700,000finalpress-attributedSports Media Watch
Kentucky Wildcats at North Carolina Tar Heelsaverage audiencefull telecast15,500,000finalpress-attributedSports Media Watch
Xavier Musketeers at Gonzaga Bulldogsaverage audiencefull telecast6,000,000finalpress-attributedSports Media Watch
Oregon Ducks at Kansas Jayhawksaverage audiencefull telecast9,300,000finalpress-attributedSports Media Watch
Butler Bulldogs at North Carolina Tar Heelsaverage audiencefull telecast6,400,000finalpress-attributedSports Media Watch
West Virginia Mountaineers at Gonzaga Bulldogsaverage audiencefull telecast4,900,000finalpress-attributedSports Media Watch
Purdue Boilermakers at Kansas Jayhawksaverage audiencefull telecast6,600,000finalpress-attributedSports Media Watch
Michigan Wolverines at Oregon Ducksaverage audiencefull telecast7,100,000finalpress-attributedSports Media Watch
Cincinnati Bearcats at UCLA Bruinsaverage audiencefull telecast3,400,000finalpress-attributedSports Media Watch
South Carolina Gamecocks at Duke Blue Devilsaverage audiencefull telecast6,000,000finalpress-attributedSports Media Watch
Wichita State Shockers at Kentucky Wildcatsaverage audiencefull telecast10,300,000finalpress-attributedSports Media Watch
Michigan Wolverines at Louisville Cardinalsaverage audiencefull telecast7,300,000finalpress-attributedSports Media Watch
Xavier Musketeers at Maryland Terrapinsaverage audiencefull telecast2,900,000finalpress-attributedSports Media Watch
Virginia Tech Hokies at Wisconsin Badgersaverage audiencefull telecast4,700,000finalpress-attributedSports Media Watch
USC Trojans at Providence Friarsaverage audiencefull telecast1,600,000finalpress-attributedSports Media Watch
Daytona 500average audiencefull telecast12,000,000finalpress-attributedWikipedia
NBA All-Star Gameaverage audiencefull telecast7,750,000finalpress-attributedWikipedia
Super Bowl LIaverage audiencefull telecast111,973,000finalconfirmedNielsen
Super Bowl LIhousehold ratingfull telecast45.3 HHfinalconfirmedNielsen
Super Bowl LIaverage audiencefull telecast
TV only
111,320,000finalpress-attributedSports Media Watch
AFC Championship Gameaverage audiencefull telecast47,951,000finalpress-attributedSports Media Watch
NFC Championship Gameaverage audiencefull telecast46,281,000finalpress-attributedSports Media Watch
AFC Championship Gameaverage audiencefull telecast48,000,000finalpress-attributedSports Media Watch
NFC Championship Gameaverage audiencefull telecast46,300,000finalpress-attributedSports Media Watch
Green Bay Packers at Dallas Cowboysaverage audiencefull telecast48,500,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Kansas City Chiefsaverage audiencefull telecast37,100,000finalpress-attributedSports Media Watch
Houston Texans at New England Patriotsaverage audiencefull telecast29,800,000finalpress-attributedSports Media Watch
Seattle Seahawks at Atlanta Falconsaverage audiencefull telecast28,700,000finalpress-attributedSports Media Watch
CFP National Championshipaverage audiencefull telecast26,030,000finalpress-attributedWikipedia
New York Giants at Green Bay Packersaverage audiencefull telecast39,300,000finalpress-attributedSports Media Watch
Miami Dolphins at Pittsburgh Steelersaverage audiencefull telecast29,900,000finalpress-attributedSports Media Watch
Detroit Lions at Seattle Seahawksaverage audiencefull telecast26,900,000finalpress-attributedSports Media Watch
Oakland Raiders at Houston Texansaverage audiencefull telecast25,100,000finalpress-attributedSports Media Watch
USC Trojans at Penn State Nittany Lionsaverage audiencefull telecast15,740,000finalpress-attributedSports Media Watch
Auburn Tigers at Oklahoma Soonersaverage audiencefull telecast9,515,000finalpress-attributedSports Media Watch
Florida Gators at Iowa Hawkeyesaverage audiencefull telecast6,106,000finalpress-attributedSports Media Watch
Western Michigan Broncos at Wisconsin Badgersaverage audiencefull telecast5,442,000finalpress-attributedSports Media Watch
NHL Winter Classicaverage audiencefull telecast2,560,000finalpress-attributedWikipedia
Green Bay Packers at Detroit Lionsaverage audiencefull telecast23,800,000finalpress-attributedSports Media Watch
New York Giants at Washington Redskinsaverage audiencefull telecast
split window (“(76%)”)
22,400,000finalpress-attributedSports Media Watch
Dallas Cowboys at Philadelphia Eaglesaverage audiencefull telecast
split window (“(79%)”)
17,000,000finalpress-attributedSports Media Watch
New England Patriots at Miami Dolphinsaverage audiencefull telecast
split window (“(61%)”)
16,600,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source