Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Western Conference Final Game 4average audiencefull telecast2,800,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 2average audiencefull telecast5,935,000finalpress-attributedSports Media Watch
Eastern Conference Final Game 4average audiencefull telecast1,500,000finalpress-attributedSports Media Watch
Western Conference Finals Game 2average audiencefull telecast6,866,000finalpress-attributedSports Media Watch
Western Conference Final Game 3average audiencefull telecast1,800,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 1average audiencefull telecast6,847,000finalpress-attributedSports Media Watch
Eastern Conference Final Game 3average audiencefull telecast1,700,000finalpress-attributedSports Media Watch
Western Conference Finals Game 1average audiencefull telecast6,848,000finalpress-attributedSports Media Watch
Western Conference Final Game 2average audiencefull telecast1,700,000finalpress-attributedSports Media Watch
Eastern Conference Final Game 2average audiencefull telecast1,900,000finalpress-attributedSports Media Watch
Western Conference Final Game 1average audiencefull telecast2,100,000finalpress-attributedSports Media Watch
Preakness Stakesaverage audiencematch only8,900,000finalpress-attributedSports Media Watch
Eastern Conference Final Game 1average audiencefull telecast1,900,000finalpress-attributedSports Media Watch
Kentucky Derbyaverage audiencematch only16,000,000finalpress-attributedSports Media Watch
Masters Tournament Round 4average audiencefull telecast14,000,000finalpress-attributedSports Media Watch
Masters Tournament Round 1average audiencefull telecast3,170,000finalpress-attributedSports Media Watch
Wisconsin Badgers at Duke Blue Devilsaverage audiencefull telecast28,263,000finalpress-attributedSports Media Watch
Wisconsin Badgers at Kentucky Wildcatsaverage audiencefull telecast22,626,000finalpress-attributedSports Media Watch
Michigan State Spartans at Duke Blue Devilsaverage audiencefull telecast15,307,000finalpress-attributedSports Media Watch
Gonzaga Bulldogs at Duke Blue Devilsaverage audiencefull telecast14,700,000finalpress-attributedSports Media Watch
Michigan State Spartans at Louisville Cardinalsaverage audiencefull telecast10,600,000finalpress-attributedSports Media Watch
Arizona Wildcats at Wisconsin Badgersaverage audiencefull telecast8,800,000finalpress-attributedSports Media Watch
Notre Dame Fighting Irish at Kentucky Wildcatsaverage audiencefull telecast14,700,000finalpress-attributedSports Media Watch
Daytona 500average audiencefull telecast13,400,000finalpress-attributedWikipedia
NBA All-Star Gameaverage audiencefull telecast7,180,000finalpress-attributedWikipedia
Super Bowl XLIXaverage audiencefull telecast114,810,000finalconfirmedNielsen
Super Bowl XLIXhousehold ratingfull telecast47.5 HHfinalconfirmedNielsen
Super Bowl XLIXaverage audiencefull telecast114,440,000finalpress-attributedSports Media Watch
NFC Championship Gameaverage audiencefull telecast49,839,000finalpress-attributedSports Media Watch
AFC Championship Gameaverage audiencefull telecast42,144,000finalpress-attributedSports Media Watch
NFC Championship Gameaverage audiencefull telecast49,840,000finalpress-attributedSports Media Watch
AFC Championship Gameaverage audiencefull telecast42,140,000finalpress-attributedSports Media Watch
CFP National Championshipaverage audiencefull telecast33,400,000finalpress-attributedWikipedia
Dallas Cowboys at Green Bay Packersaverage audiencefull telecast44,380,000finalpress-attributedSports Media Watch
Indianapolis Colts at Denver Broncosaverage audiencefull telecast41,820,000finalpress-attributedSports Media Watch
Baltimore Ravens at New England Patriotsaverage audiencefull telecast34,050,000finalpress-attributedSports Media Watch
Carolina Panthers at Seattle Seahawksaverage audiencefull telecast31,020,000finalpress-attributedSports Media Watch
Detroit Lions at Dallas Cowboysaverage audiencefull telecast42,320,000finalpress-attributedSports Media Watch
Cincinnati Bengals at Indianapolis Coltsaverage audiencefull telecast28,300,000finalpress-attributedSports Media Watch
Toledo Rockets at Arkansas State Red Wolvesaverage audiencefull telecast1,370,000finalpress-attributedSports Media Watch
Baltimore Ravens at Pittsburgh Steelersaverage audiencefull telecast27,940,000finalpress-attributedSports Media Watch
Arizona Cardinals at Carolina Panthersaverage audiencefull telecast21,680,000finalpress-attributedSports Media Watch
East Carolina Pirates at Florida Gatorsaverage audiencefull telecast4,480,000finalpress-attributedSports Media Watch
Kansas State Wildcats at UCLA Bruinsaverage audiencefull telecast5,600,000finalpress-attributedSports Media Watch
Iowa Hawkeyes at Tennessee Volunteersaverage audiencefull telecast4,110,000finalpress-attributedSports Media Watch
Washington Huskies at Oklahoma State Cowboysaverage audiencefull telecast4,030,000finalpress-attributedSports Media Watch
Houston Cougars at Pittsburgh Panthersaverage audiencefull telecast2,110,000finalpress-attributedSports Media Watch
Alabama Crimson Tide at Ohio State Buckeyesaverage audiencefull telecast28,270,000finalpress-attributedSports Media Watch
Oregon Ducks at Florida State Seminolesaverage audiencefull telecast28,160,000finalpress-attributedSports Media Watch
Michigan State Spartans at Baylor Bearsaverage audiencefull telecast9,090,000finalpress-attributedSports Media Watch
Auburn Tigers at Wisconsin Badgersaverage audiencefull telecast6,420,000finalpress-attributedSports Media Watch
Missouri Tigers at Minnesota Golden Gophersaverage audiencefull telecast6,120,000finalpress-attributedSports Media Watch
NHL Winter Classicaverage audiencefull telecast3,470,000finalpress-attributedWikipedia

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source