Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Indianapolis 500average audiencefull telecast6,200,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 3average audiencefull telecast6,818,000finalpress-attributedSports Media Watch
Western Conference Finals Game 2average audiencefull telecast5,711,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 2average audiencefull telecast7,544,000finalpress-attributedSports Media Watch
Western Conference Finals Game 1average audiencefull telecast6,363,000finalpress-attributedSports Media Watch
Eastern Conference Finals Game 1average audiencefull telecast7,815,000finalpress-attributedSports Media Watch
Preakness Stakesaverage audiencematch only9,600,000finalpress-attributedSports Media Watch
Masters Tournament Round 4average audiencefull telecast11,100,000finalpress-attributedSports Media Watch
Kentucky Wildcats at UConn Huskiesaverage audiencefull telecast21,196,000finalpress-attributedSports Media Watch
Kentucky Wildcats at Wisconsin Badgersaverage audiencefull telecast16,250,000finalpress-attributedSports Media Watch
UConn Huskies at Florida Gatorsaverage audiencefull telecast11,654,000finalpress-attributedSports Media Watch
Daytona 500average audiencefull telecast9,300,000finalpress-attributedWikipedia
Sochi 2014 Olympics — Closing Ceremonyaverage audiencefull telecast15,100,000preliminarypress-attributedSports Media Watch
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast14,900,000preliminarypress-attributedSports Media Watch
Sochi 2014 Olympics — Women's hockey gold medal gameaverage audiencefull telecast4,900,000preliminarypress-attributedSports Media Watch
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast20,200,000preliminarypress-attributedSports Media Watch
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast18,900,000preliminarypress-attributedSports Media Watch
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast23,500,000preliminarypress-attributedSports Media Watch
NBA All-Star Gameaverage audiencefull telecast7,510,000finalpress-attributedWikipedia
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast21,300,000preliminarypress-attributedSports Media Watch
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast17,100,000finalpress-attributedSports Media Watch
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast19,200,000preliminarypress-attributedSports Media Watch
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast22,900,000preliminarypress-attributedSports Media Watch
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast22,400,000finalpress-attributedSports Media Watch
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast26,300,000preliminarypress-attributedSports Media Watch
Sochi 2014 Olympics — Prime timeaverage audiencefull telecast25,100,000finalpress-attributedSports Media Watch
Super Bowl XLVIIIaverage audiencefull telecast112,752,000finalconfirmedNielsen
Super Bowl XLVIIIhousehold ratingfull telecast46.7 HHfinalconfirmedNielsen
NFC Championship Gameaverage audiencefull telecast55,911,000finalpress-attributedSports Media Watch
AFC Championship Gameaverage audiencefull telecast51,300,000finalpress-attributedSports Media Watch
Arkansas State Red Wolves at Ball State Cardinalsaverage audiencefull telecast1,710,000finalpress-attributedSports Media Watch
Vanderbilt Commodores at Houston Cougarsaverage audiencefull telecast2,570,000finalpress-attributedSports Media Watch
Clemson Tigers at Ohio State Buckeyesaverage audiencefull telecast11,400,000finalpress-attributedSports Media Watch
Oklahoma State Cowboys at Missouri Tigersaverage audiencefull telecast6,540,000finalpress-attributedSports Media Watch
Oklahoma Sooners at Alabama Crimson Tideaverage audiencefull telecast16,340,000finalpress-attributedSports Media Watch
Stanford Cardinal at Michigan State Spartansaverage audiencefull telecast18,640,000finalpress-attributedSports Media Watch
UCF Knights at Baylor Bearsaverage audiencefull telecast11,300,000finalpress-attributedSports Media Watch
Wisconsin Badgers at South Carolina Gamecocksaverage audiencefull telecast9,590,000finalpress-attributedSports Media Watch
Iowa Hawkeyes at LSU Tigersaverage audiencefull telecast5,440,000finalpress-attributedSports Media Watch
Nebraska Cornhuskers at Georgia Bulldogsaverage audiencefull telecast4,520,000finalpress-attributedSports Media Watch
UNLV Rebels at North Texas Mean Greenaverage audiencefull telecast332,000finalpress-attributedSports Media Watch
NHL Winter Classicaverage audiencefull telecast4,400,000finalpress-attributedWikipedia

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source