Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Illinois Fighting Illini at Wisconsin Badgersaverage audiencefull telecast1,050,000finalpress-attributedSports Media Watch
Louisville Cardinals at Clemson Tigersaverage audiencefull telecast568,000finalpress-attributedSports Media Watch
West Virginia Mountaineers at Texas Tech Red Raidersaverage audiencefull telecast518,000finalpress-attributedSports Media Watch
Indiana Hoosiers at Iowa Hawkeyesaverage audiencefull telecast375,000finalpress-attributedSports Media Watch
East Carolina Pirates at South Florida Bullsaverage audiencefull telecast320,000finalpress-attributedSports Media Watch
Oklahoma State Cowboys at Kansas Jayhawksaverage audiencefull telecast296,000finalpress-attributedSports Media Watch
Air Force Falcons at Utah State Aggiesaverage audiencefull telecast162,000finalpress-attributedSports Media Watch
ALCS Game 1average audiencefull telecast5,920,000finalpress-attributedSports Media Watch
Washington State Cougars at Stanford Cardinalaverage audiencefull telecast1,310,000finalpress-attributedSports Media Watch
San Diego State Aztecs at New Mexico Lobosaverage audiencefull telecast163,000finalpress-attributedSports Media Watch
Indianapolis Colts at Houston Texansaverage audiencefull telecast15,850,000finalpress-attributedSports Media Watch
BYU Cougars at UCF Knightsaverage audiencefull telecast1,340,000finalpress-attributedSports Media Watch
Seattle Seahawks at Washington Redskinsaverage audiencefull telecast13,120,000finalpress-attributedSports Media Watch
Cincinnati Bengals at New England Patriotsaverage audiencefull telecast19,390,000finalpress-attributedSports Media Watch
Arizona Cardinals at Denver Broncosaverage audiencefull telecast
split window (“(37%)”)
19,340,000finalpress-attributedSports Media Watch
Kansas City Chiefs at San Francisco 49ersaverage audiencefull telecast
split window (“(54%)”)
19,650,000finalpress-attributedSports Media Watch
Alabama Crimson Tide at Ole Miss Rebelsaverage audiencefull telecast5,920,000finalpress-attributedSports Media Watch
Nebraska Cornhuskers at Michigan State Spartansaverage audiencefull telecast4,560,000finalpress-attributedSports Media Watch
Texas A&M Aggies at Mississippi State Bulldogsaverage audiencefull telecast4,100,000finalpress-attributedSports Media Watch
Wake Forest Demon Deacons at Florida State Seminolesaverage audiencefull telecast3,580,000finalpress-attributedSports Media Watch
Stanford Cardinal at Notre Dame Fighting Irishaverage audiencefull telecast3,400,000finalpress-attributedSports Media Watch
Ohio State Buckeyes at Maryland Terrapinsaverage audiencefull telecast3,350,000finalpress-attributedSports Media Watch
LSU Tigers at Auburn Tigersaverage audiencefull telecast3,740,000finalpress-attributedSports Media Watch
Arizona State Sun Devils at USC Trojansaverage audiencefull telecast2,290,000finalpress-attributedSports Media Watch
Oklahoma Sooners at TCU Horned Frogsaverage audiencefull telecast2,210,000finalpress-attributedSports Media Watch
Utah Utes at UCLA Bruinsaverage audiencefull telecast2,030,000finalpress-attributedSports Media Watch
Wisconsin Badgers at Northwestern Wildcatsaverage audiencefull telecast1,260,000finalpress-attributedSports Media Watch
Miami Hurricanes at Georgia Tech Yellow Jacketsaverage audiencefull telecast1,130,000finalpress-attributedSports Media Watch
Purdue Boilermakers at Illinois Fighting Illiniaverage audiencefull telecast585,000finalpress-attributedSports Media Watch
Iowa State Cyclones at Oklahoma State Cowboysaverage audiencefull telecast511,000finalpress-attributedSports Media Watch
NC State Wolfpack at Clemson Tigersaverage audiencefull telecast445,000finalpress-attributedSports Media Watch
Texas Tech Red Raiders at Kansas State Wildcatsaverage audiencefull telecast480,000finalpress-attributedSports Media Watch
SMU Mustangs at East Carolina Piratesaverage audiencefull telecast147,000finalpress-attributedSports Media Watch
Louisville Cardinals at Syracuse Orangeaverage audiencefull telecast1,640,000finalpress-attributedSports Media Watch
Utah State Aggies at BYU Cougarsaverage audiencefull telecast1,170,000finalpress-attributedSports Media Watch
Minnesota Vikings at Green Bay Packersaverage audiencefull telecast16,540,000finalpress-attributedSports Media Watch
Arizona Wildcats at Oregon Ducksaverage audiencefull telecast2,380,000finalpress-attributedSports Media Watch
UCF Knights at Houston Cougarsaverage audiencefull telecast744,000finalpress-attributedSports Media Watch
New England Patriots at Kansas City Chiefsaverage audiencefull telecast14,430,000finalpress-attributedSports Media Watch
New Orleans Saints at Dallas Cowboysaverage audiencefull telecast22,680,000finalpress-attributedSports Media Watch
Green Bay Packers at Chicago Bearsaverage audiencefull telecast
split window (“(65%)”)
15,080,000finalpress-attributedSports Media Watch
Philadelphia Eagles at San Francisco 49ersaverage audiencefull telecast
split window (“(88%)”)
25,820,000finalpress-attributedSports Media Watch
Florida State Seminoles at NC State Wolfpackaverage audiencefull telecast5,490,000finalpress-attributedSports Media Watch
Tennessee Volunteers at Georgia Bulldogsaverage audiencefull telecast4,720,000finalpress-attributedSports Media Watch
Arkansas Razorbacks at Texas A&M Aggiesaverage audiencefull telecast4,380,000finalpress-attributedSports Media Watch
Notre Dame Fighting Irish at Syracuse Orangeaverage audiencefull telecast4,050,000finalpress-attributedSports Media Watch
Missouri Tigers at South Carolina Gamecocksaverage audiencefull telecast3,380,000finalpress-attributedSports Media Watch
Oregon State Beavers at USC Trojansaverage audiencefull telecast2,690,000finalpress-attributedSports Media Watch
Stanford Cardinal at Washington Huskiesaverage audiencefull telecast1,440,000finalpress-attributedSports Media Watch
Baylor Bears at Iowa State Cyclonesaverage audiencefull telecast1,300,000finalpress-attributedSports Media Watch
Duke Blue Devils at Miami Hurricanesaverage audiencefull telecast1,160,000finalpress-attributedSports Media Watch
Wyoming Cowboys at Michigan State Spartansaverage audiencefull telecast803,000finalpress-attributedSports Media Watch
North Carolina Tar Heels at Clemson Tigersaverage audiencefull telecast680,000finalpress-attributedSports Media Watch
South Florida Bulls at Wisconsin Badgersaverage audiencefull telecast590,000finalpress-attributedSports Media Watch
Texas Longhorns at Kansas Jayhawksaverage audiencefull telecast529,000finalpress-attributedSports Media Watch
Wake Forest Demon Deacons at Louisville Cardinalsaverage audiencefull telecast309,000finalpress-attributedSports Media Watch
Texas Longhorns at Kansas Jayhawksaverage audiencefull telecast239,000finalpress-attributedSports Media Watch
Fresno State Bulldogs at New Mexico Lobosaverage audiencefull telecast838,000finalpress-attributedSports Media Watch
Middle Tennessee Blue Raiders at Old Dominion Monarchsaverage audiencefull telecast127,000finalpress-attributedSports Media Watch
New York Giants at Washington Redskinsaverage audiencefull telecast16,300,000finalpress-attributedSports Media Watch
Texas Tech Red Raiders at Oklahoma State Cowboysaverage audiencefull telecast1,840,000finalpress-attributedSports Media Watch
UCLA Bruins at Arizona State Sun Devilsaverage audiencefull telecast883,000finalpress-attributedSports Media Watch
Appalachian State Mountaineers at Georgia Southern Eaglesaverage audiencefull telecast156,000finalpress-attributedSports Media Watch
Chicago Bears at New York Jetsaverage audiencefull telecast13,270,000finalpress-attributedSports Media Watch
Denver Broncos at Seattle Seahawksaverage audiencefull telecast
split window (“(89%)”)
27,290,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Carolina Panthersaverage audiencefull telecast19,670,000finalpress-attributedSports Media Watch
San Francisco 49ers at Arizona Cardinalsaverage audiencefull telecast
split window (“(27%)”)
20,560,000finalpress-attributedSports Media Watch
Florida Gators at Alabama Crimson Tideaverage audiencefull telecast7,950,000finalpress-attributedSports Media Watch
Clemson Tigers at Florida State Seminolesaverage audiencefull telecast7,340,000finalpress-attributedSports Media Watch
Mississippi State Bulldogs at LSU Tigersaverage audiencefull telecast3,470,000finalpress-attributedSports Media Watch
Georgia Tech Yellow Jackets at Virginia Tech Hokiesaverage audiencefull telecast3,140,000finalpress-attributedSports Media Watch
Oklahoma Sooners at West Virginia Mountaineersaverage audiencefull telecast3,220,000finalpress-attributedSports Media Watch
Oregon Ducks at Washington State Cougarsaverage audiencefull telecast3,180,000finalpress-attributedSports Media Watch
Utah Utes at Michigan Wolverinesaverage audiencefull telecast2,840,000finalpress-attributedSports Media Watch
Miami Hurricanes at Nebraska Cornhuskersaverage audiencefull telecast1,820,000finalpress-attributedSports Media Watch
Virginia Cavaliers at BYU Cougarsaverage audiencefull telecast1,640,000finalpress-attributedSports Media Watch
Iowa Hawkeyes at Pittsburgh Panthersaverage audiencefull telecast884,000finalpress-attributedSports Media Watch
Bowling Green Falcons at Wisconsin Badgersaverage audiencefull telecast856,000finalpress-attributedSports Media Watch
North Carolina Tar Heels at East Carolina Piratesaverage audiencefull telecast682,000finalpress-attributedSports Media Watch
Northern Illinois Huskies at Arkansas Razorbacksaverage audiencefull telecast510,000finalpress-attributedSports Media Watch
San Diego State Aztecs at Oregon State Beaversaverage audiencefull telecast171,000finalpress-attributedSports Media Watch
Louisville Cardinals at Florida Intl Golden Panthersaverage audiencefull telecast119,000finalpress-attributedSports Media Watch
Louisville Cardinals at Florida Intl Golden Panthersaverage audiencefull telecast8,000finalpress-attributedSports Media Watch
Connecticut Huskies at South Florida Bullsaverage audiencefull telecast1,360,000finalpress-attributedSports Media Watch
Tampa Bay Buccaneers at Atlanta Falconsaverage audiencefull telecast11,880,000finalpress-attributedSports Media Watch
Auburn Tigers at Kansas State Wildcatsaverage audiencefull telecast3,850,000finalpress-attributedSports Media Watch
Philadelphia Eagles at Indianapolis Coltsaverage audiencefull telecast14,890,000finalpress-attributedSports Media Watch
Kansas City Chiefs at Denver Broncosaverage audiencefull telecast
split window (“(56%)”)
24,940,000finalpress-attributedSports Media Watch
Seattle Seahawks at San Diego Chargersaverage audiencefull telecast
split window (“(25%)”)
19,410,000finalpress-attributedSports Media Watch
Chicago Bears at San Francisco 49ersaverage audiencefull telecast22,160,000finalpress-attributedSports Media Watch
Georgia Bulldogs at South Carolina Gamecocksaverage audiencefull telecast6,770,000finalpress-attributedSports Media Watch
Tennessee Volunteers at Oklahoma Soonersaverage audiencefull telecast3,760,000finalpress-attributedSports Media Watch
Arkansas Razorbacks at Texas Tech Red Raidersaverage audiencefull telecast3,280,000finalpress-attributedSports Media Watch
Purdue Boilermakers at Notre Dame Fighting Irishaverage audiencefull telecast3,130,000finalpress-attributedSports Media Watch
Kent State Golden Flashes at Ohio State Buckeyesaverage audiencefull telecast2,960,000finalpress-attributedSports Media Watch
East Carolina Pirates at Virginia Tech Hokiesaverage audiencefull telecast2,560,000finalpress-attributedSports Media Watch
UCLA Bruins at Texas Longhornsaverage audiencefull telecast2,650,000finalpress-attributedSports Media Watch
Southern Mississippi Golden Eagles at Alabama Crimson Tideaverage audiencefull telecast1,780,000finalpress-attributedSports Media Watch
USC Trojans at Boston College Eaglesaverage audiencefull telecast1,750,000finalpress-attributedSports Media Watch
Iowa State Cyclones at Iowa Hawkeyesaverage audiencefull telecast1,660,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source