Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 14,378 claims · 131 revisions
14,378
claims on the record
updated 2026-10-30
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Dallas Cowboys at Green Bay Packersaverage audiencefull telecast
split window (“in 92% of markets”)
29,170,000finalpress-attributedSports Media Watch
Alabama Crimson Tide at Ole Miss Rebelsaverage audiencefull telecast8,710,000finalpress-attributedWikipedia
TCU Horned Frogs at Texas Longhornsaverage audiencefull telecast
TV only
5,030,000finalpress-attributedSports Media Watch
Georgia Bulldogs at Mississippi State Bulldogsaverage audiencefull telecast
TV only
3,340,000finalpress-attributedSports Media Watch
Nebraska Cornhuskers at Michigan Wolverinesaverage audiencefull telecast3,880,000finalpress-attributedSports Media Watch
Washington Huskies at Oregon Ducksaverage audiencefull telecast3,630,000finalpress-attributedSports Media Watch
LSU Tigers at Arkansas Razorbacksaverage audiencefull telecast3,570,000finalpress-attributedSports Media Watch
Indiana Hoosiers at Ohio State Buckeyesaverage audiencefull telecast3,340,000finalpress-attributedSports Media Watch
Missouri Tigers at Tennessee Volunteersaverage audiencefull telecast3,010,000finalpress-attributedSports Media Watch
Notre Dame Fighting Irish at Navy Midshipmenaverage audiencefull telecast2,070,000finalpress-attributedSports Media Watch
Maryland Terrapins at Penn State Nittany Lionsaverage audiencefull telecast1,880,000finalpress-attributedSports Media Watch
Arizona Wildcats at UCLA Bruinsaverage audiencefull telecast1,860,000finalpress-attributedSports Media Watch
Louisville Cardinals at Clemson Tigersaverage audiencefull telecast1,350,000finalpress-attributedSports Media Watch
Wisconsin Badgers at Iowa Hawkeyesaverage audiencefull telecast1,090,000finalpress-attributedSports Media Watch
Stanford Cardinal at Utah Utesaverage audiencefull telecast1,040,000finalpress-attributedSports Media Watch
Oklahoma Sooners at West Virginia Mountaineersaverage audiencefull telecast956,000finalpress-attributedSports Media Watch
Purdue Boilermakers at Illinois Fighting Illiniaverage audiencefull telecast835,000finalpress-attributedSports Media Watch
North Carolina Tar Heels at Wake Forest Demon Deaconsaverage audiencefull telecast610,000finalpress-attributedSports Media Watch
Rutgers Scarlet Knights at Michigan State Spartansaverage audiencefull telecast591,000finalpress-attributedSports Media Watch
Kansas State Wildcats at Baylor Bearsaverage audiencefull telecast528,000finalpress-attributedSports Media Watch
UCF Knights at Tulane Green Waveaverage audiencefull telecast368,000finalpress-attributedSports Media Watch
Northwestern Wildcats at Minnesota Golden Gophersaverage audiencefull telecast331,000finalpress-attributedSports Media Watch
Iowa State Cyclones at Oklahoma State Cowboysaverage audiencefull telecast272,000finalpress-attributedSports Media Watch
San José State Spartans at San Diego State Aztecsaverage audiencefull telecast146,000finalpress-attributedSports Media Watch
Colorado Buffaloes at USC Trojansaverage audiencefull telecast
TV only
525,000finalpress-attributedSports Media Watch
CBB Spartans–Bulldogsaverage audiencefull telecast1,480,000finalpress-attributedSports Media Watch
NBA Timberwolves–Grizzliesaverage audiencefull telecast913,000finalpress-attributedSports Media Watch
East Carolina Pirates at Cincinnati Bearcatsaverage audiencefull telecast803,000finalpress-attributedSports Media Watch
Atlanta Falcons at Carolina Panthersaverage audiencefull telecast6,800,000finalpress-attributedSports Media Watch
Tulsa Golden Hurricane at Memphis Tigersaverage audiencefull telecast574,000finalpress-attributedSports Media Watch
Georgia Southern Eagles at Louisiana Ragin' Cajunsaverage audiencefull telecast254,000finalpress-attributedSports Media Watch
NBA Lakers–Clippersaverage audiencefull telecast
TV only
1,480,000finalpress-attributedSports Media Watch
NBA Knicks–Netsaverage audiencefull telecast1,230,000finalpress-attributedSports Media Watch
Buffalo Bulls at Central Michigan Chippewasaverage audiencefull telecast350,000finalpress-attributedSports Media Watch
Ball State Cardinals at Toledo Rocketsaverage audiencefull telecast482,000finalpress-attributedSports Media Watch
Ohio Bobcats at Miami (OH) RedHawksaverage audiencefull telecast258,000finalpress-attributedSports Media Watch
Baltimore Ravens at New Orleans Saintsaverage audiencefull telecast
TV only
10,530,000finalpress-attributedSports Media Watch
NASCAR Cup Series Championship Raceaverage audiencefull telecast3,210,000finalpress-attributedSports Media Watch
Los Angeles Rams at Tampa Bay Buccaneersaverage audiencefull telecast
TV only
20,250,000finalpress-attributedSports Media Watch
Tennessee Titans at Kansas City Chiefsaverage audiencefull telecast17,690,000finalpress-attributedSports Media Watch
World Series Game 6average audiencefull telecast12,549,000finalpress-attributedWikipedia
Tennessee Volunteers at Georgia Bulldogsaverage audiencefull telecast13,060,000finalpress-attributedWikipedia
Alabama Crimson Tide at LSU Tigersaverage audiencefull telecast7,580,000finalpress-attributedWikipedia
Florida Gators at Texas A&M Aggiesaverage audiencefull telecast
TV only
2,730,000finalpress-attributedSports Media Watch
Ohio State Buckeyes at Northwestern Wildcatsaverage audiencefull telecast
TV only
4,760,000finalpress-attributedSports Media Watch
Texas Tech Red Raiders at TCU Horned Frogsaverage audiencefull telecast2,510,000finalpress-attributedSports Media Watch
Penn State Nittany Lions at Indiana Hoosiersaverage audiencefull telecast2,230,000finalpress-attributedSports Media Watch
Florida State Seminoles at Miami Hurricanesaverage audiencefull telecast1,500,000finalpress-attributedSports Media Watch
California Golden Bears at USC Trojansaverage audiencefull telecast
TV only
2,040,000finalpress-attributedSports Media Watch
Michigan Wolverines at Rutgers Scarlet Knightsaverage audiencefull telecast1,290,000finalpress-attributedSports Media Watch
Philadelphia Phillies at Houston Astrosaverage audiencefull telecast12,550,000finalpress-attributedSports Media Watch
Clemson Tigers at Notre Dame Fighting Irishaverage audiencefull telecast3,220,000finalpress-attributedSports Media Watch
Texas Longhorns at Kansas State Wildcatsaverage audiencefull telecast1,250,000finalpress-attributedSports Media Watch
Air Force Falcons at Army Black Knightsaverage audiencefull telecast1,230,000finalpress-attributedSports Media Watch
Minnesota Golden Gophers at Nebraska Cornhuskersaverage audiencefull telecast1,070,000finalpress-attributedSports Media Watch
Oregon Ducks at Colorado Buffaloesaverage audiencefull telecast962,000finalpress-attributedSports Media Watch
Michigan State Spartans at Illinois Fighting Illiniaverage audiencefull telecast928,000finalpress-attributedSports Media Watch
Oklahoma State Cowboys at Kansas Jayhawksaverage audiencefull telecast734,000finalpress-attributedSports Media Watch
Iowa Hawkeyes at Purdue Boilermakersaverage audiencefull telecast582,000finalpress-attributedSports Media Watch
Maryland Terrapins at Wisconsin Badgersaverage audiencefull telecast576,000finalpress-attributedSports Media Watch
Auburn Tigers at Mississippi State Bulldogsaverage audiencefull telecast512,000finalpress-attributedSports Media Watch
UCLA Bruins at Arizona State Sun Devilsaverage audiencefull telecast490,000finalpress-attributedSports Media Watch
UCF Knights at Memphis Tigersaverage audiencefull telecast321,000finalpress-attributedSports Media Watch
BYU Cougars at Boise State Broncosaverage audiencefull telecast281,000finalpress-attributedSports Media Watch
Oregon State Beavers at Washington Huskiesaverage audiencefull telecast1,130,000finalpress-attributedSports Media Watch
NBA Bucks–Timberwolvesaverage audiencefull telecast1,120,000finalpress-attributedSports Media Watch
Duke Blue Devils at Boston College Eaglesaverage audiencefull telecast787,000finalpress-attributedSports Media Watch
World Series Game 5average audiencefull telecast12,786,000finalpress-attributedWikipedia
Houston Astros at Philadelphia Philliesaverage audiencefull telecast12,770,000finalpress-attributedSports Media Watch
Philadelphia Eagles at Houston Texansaverage audiencefull telecast7,860,000finalpress-attributedSports Media Watch
Appalachian State Mountaineers at Coastal Carolina Chanticleersaverage audiencefull telecast743,000finalpress-attributedSports Media Watch
World Series Game 4average audiencefull telecast11,809,000finalpress-attributedWikipedia
NHL Penguins–Sabresaverage audiencefull telecast236,000finalpress-attributedSports Media Watch
Houston Astros at Philadelphia Philliesaverage audiencefull telecast11,810,000finalpress-attributedSports Media Watch
Boston Celtics at Cleveland Cavaliersaverage audiencefull telecast1,370,000finalpress-attributedSports Media Watch
Western Michigan Broncos at Bowling Green Falconsaverage audiencefull telecast361,000finalpress-attributedSports Media Watch
World Series Game 3average audiencefull telecast11,162,000finalpress-attributedWikipedia
NHL Bruins–Penguinsaverage audiencefull telecast
TV only
699,000finalpress-attributedSports Media Watch
Houston Astros at Philadelphia Philliesaverage audiencefull telecast11,160,000finalpress-attributedSports Media Watch
Chicago Bulls at Brooklyn Netsaverage audiencefull telecast1,260,000finalpress-attributedSports Media Watch
NBA Timberwolves–Sunsaverage audiencefull telecast1,160,000finalpress-attributedSports Media Watch
Buffalo Bulls at Ohio Bobcatsaverage audiencefull telecast276,000finalpress-attributedSports Media Watch
Cincinnati Bengals at Cleveland Brownsaverage audiencefull telecast
TV only
11,300,000finalpress-attributedSports Media Watch
Green Bay Packers at Buffalo Billsaverage audiencefull telecast19,620,000finalpress-attributedSports Media Watch
Chicago Bears at Dallas Cowboysaverage audiencefull telecast
split window (“mostly Bears-Cowboys”)
11,940,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Philadelphia Eaglesaverage audiencefull telecast
split window (“mostly Steelers-Eagles”)
16,130,000finalpress-attributedSports Media Watch
Xfinity 500average audiencefull telecast2,540,000finalpress-attributedSports Media Watch
World Series Game 2average audiencefull telecast10,789,000finalpress-attributedWikipedia
Ohio State Buckeyes at Penn State Nittany Lionsaverage audiencefull telecast8,270,000finalpress-attributedWikipedia
Florida Gators at Georgia Bulldogsaverage audiencefull telecast
TV only
5,620,000finalpress-attributedSports Media Watch
Michigan State Spartans at Michigan Wolverinesaverage audiencefull telecast5,580,000finalpress-attributedSports Media Watch
Kentucky Wildcats at Tennessee Volunteersaverage audiencefull telecast
TV only
4,040,000finalpress-attributedSports Media Watch
Oklahoma State Cowboys at Kansas State Wildcatsaverage audiencefull telecast3,380,000finalpress-attributedSports Media Watch
Illinois Fighting Illini at Nebraska Cornhuskersaverage audiencefull telecast2,490,000finalpress-attributedSports Media Watch
Notre Dame Fighting Irish at Syracuse Orangeaverage audiencefull telecast2,340,000finalpress-attributedSports Media Watch
Philadelphia Phillies at Houston Astrosaverage audiencefull telecast10,790,000finalpress-attributedSports Media Watch
TCU Horned Frogs at West Virginia Mountaineersaverage audiencefull telecast1,510,000finalpress-attributedSports Media Watch
Stanford Cardinal at UCLA Bruinsaverage audiencefull telecast1,260,000finalpress-attributedSports Media Watch
Cincinnati Bearcats at UCF Knightsaverage audiencefull telecast1,060,000finalpress-attributedSports Media Watch
Oregon Ducks at California Golden Bearsaverage audiencefull telecast738,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source