Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
New England Patriots at New York Jetsaverage audiencefull telecast10,220,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Dallas Cowboysaverage audiencefull telecast
split window (“(93%)”)
22,710,000finalpress-attributedSports Media Watch
New Orleans Saints at Tampa Bay Buccaneersaverage audiencefull telecast16,880,000finalpress-attributedSports Media Watch
Baltimore Ravens at Indianapolis Coltsaverage audiencefull telecast
split window (“(68%)”)
10,230,000finalpress-attributedSports Media Watch
NASCAR Cup Series Championship Raceaverage audiencefull telecast3,060,000finalpress-attributedSports Media Watch
Clemson Tigers at Notre Dame Fighting Irishaverage audiencefull telecast10,070,000finalpress-attributedSports Media Watch
Florida Gators at Georgia Bulldogsaverage audiencefull telecast6,340,000finalpress-attributedSports Media Watch
West Virginia Mountaineers at Texas Longhornsaverage audiencefull telecast2,750,000finalpress-attributedSports Media Watch
Arizona State Sun Devils at USC Trojansaverage audiencefull telecast2,330,000finalpress-attributedSports Media Watch
Michigan Wolverines at Indiana Hoosiersaverage audiencefull telecast1,750,000finalpress-attributedSports Media Watch
Stanford Cardinal at Oregon Ducksaverage audiencefull telecast1,660,000finalpress-attributedSports Media Watch
Houston Cougars at Cincinnati Bearcatsaverage audiencefull telecast1,390,000finalpress-attributedSports Media Watch
Michigan State Spartans at Iowa Hawkeyesaverage audiencefull telecast1,070,000finalpress-attributedSports Media Watch
Texas A&M Aggies at South Carolina Gamecocksaverage audiencefull telecast876,000finalpress-attributedSports Media Watch
Kansas Jayhawks at Oklahoma Soonersaverage audiencefull telecast681,000finalpress-attributedSports Media Watch
Washington State Cougars at Oregon State Beaversaverage audiencefull telecast594,000finalpress-attributedSports Media Watch
Texas Tech Red Raiders at TCU Horned Frogsaverage audiencefull telecast559,000finalpress-attributedSports Media Watch
Baylor Bears at Iowa State Cyclonesaverage audiencefull telecast487,000finalpress-attributedSports Media Watch
North Carolina Tar Heels at Duke Blue Devilsaverage audiencefull telecast390,000finalpress-attributedSports Media Watch
UCLA Bruins at Colorado Buffaloesaverage audiencefull telecast312,000finalpress-attributedSports Media Watch
Miami Hurricanes at NC State Wolfpackaverage audiencefull telecast1,870,000finalpress-attributedSports Media Watch
BYU Cougars at Boise State Broncosaverage audiencefull telecast680,000finalpress-attributedSports Media Watch
Green Bay Packers at San Francisco 49ersaverage audiencefull telecast13,170,000finalpress-attributedSports Media Watch
Utah State Aggies at Nevada Wolf Packaverage audiencefull telecast257,000finalpress-attributedSports Media Watch
Ohio Bobcats at Central Michigan Chippewasaverage audiencefull telecast711,000finalpress-attributedSports Media Watch
Tampa Bay Buccaneers at New York Giantsaverage audiencefull telecast11,700,000finalpress-attributedSports Media Watch
New Orleans Saints at Chicago Bearsaverage audiencefull telecast
split window (“(76%)”)
22,770,000finalpress-attributedSports Media Watch
Dallas Cowboys at Philadelphia Eaglesaverage audiencefull telecast16,930,000finalpress-attributedSports Media Watch
Minnesota Vikings at Green Bay Packersaverage audiencefull telecast
split window (“(56%)”)
12,310,000finalpress-attributedSports Media Watch
Xfinity 500average audiencefull telecast2,720,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Baltimore Ravensaverage audiencefull telecast18,650,000finalpress-attributedSports Media Watch
Minnesota Vikings at Green Bay Packersaverage audiencefull telecast
split window (“mostly Vikings-Packers”)
17,780,000finalpress-attributedSports Media Watch
Ohio State Buckeyes at Penn State Nittany Lionsaverage audiencefull telecast6,530,000finalpress-attributedSports Media Watch
Boston College Eagles at Clemson Tigersaverage audiencefull telecast4,380,000finalpress-attributedSports Media Watch
Michigan State Spartans at Michigan Wolverinesaverage audiencefull telecast4,220,000finalpress-attributedSports Media Watch
Texas Longhorns at Oklahoma State Cowboysaverage audiencefull telecast4,040,000finalpress-attributedSports Media Watch
Notre Dame Fighting Irish at Georgia Tech Yellow Jacketsaverage audiencefull telecast3,770,000finalpress-attributedSports Media Watch
LSU Tigers at Auburn Tigersaverage audiencefull telecast3,450,000finalpress-attributedSports Media Watch
Oklahoma Sooners at Texas Tech Red Raidersaverage audiencefull telecast2,120,000finalpress-attributedSports Media Watch
Mississippi State Bulldogs at Alabama Crimson Tideaverage audiencefull telecast2,000,000finalpress-attributedSports Media Watch
Northwestern Wildcats at Iowa Hawkeyesaverage audiencefull telecast1,150,000finalpress-attributedSports Media Watch
Western Kentucky Hilltoppers at BYU Cougarsaverage audiencefull telecast788,000finalpress-attributedSports Media Watch
Memphis Tigers at Cincinnati Bearcatsaverage audiencefull telecast679,000finalpress-attributedSports Media Watch
Kansas State Wildcats at West Virginia Mountaineersaverage audiencefull telecast669,000finalpress-attributedSports Media Watch
Indiana Hoosiers at Rutgers Scarlet Knightsaverage audiencefull telecast506,000finalpress-attributedSports Media Watch
TCU Horned Frogs at Baylor Bearsaverage audiencefull telecast353,000finalpress-attributedSports Media Watch
Nevada Wolf Pack at UNLV Rebelsaverage audiencefull telecast293,000finalpress-attributedSports Media Watch
Iowa State Cyclones at Kansas Jayhawksaverage audiencefull telecast247,000finalpress-attributedSports Media Watch
Navy Midshipmen at SMU Mustangsaverage audiencefull telecast218,000finalpress-attributedSports Media Watch
Minnesota Golden Gophers at Maryland Terrapinsaverage audiencefull telecast1,910,000finalpress-attributedSports Media Watch
East Carolina Pirates at Tulsa Golden Hurricaneaverage audiencefull telecast331,000finalpress-attributedSports Media Watch
Hawai'i Rainbow Warriors at Wyoming Cowboysaverage audiencefull telecast259,000finalpress-attributedSports Media Watch
Atlanta Falcons at Carolina Panthersaverage audiencefull telecast11,680,000finalpress-attributedSports Media Watch
South Alabama Jaguars at Georgia Southern Eaglesaverage audiencefull telecast441,000finalpress-attributedSports Media Watch
World Series Game 6average audiencefull telecast12,819,000finalpress-attributedWikipedia
Chicago Bears at Los Angeles Ramsaverage audiencefull telecast10,910,000supersededpress-attributedSports Media Watch
Chicago Bears at Los Angeles Ramsaverage audiencefull telecast10,500,000finalpress-attributedSports Media Watch
World Series Game 5average audiencefull telecast10,059,000supersededpress-attributedWikipedia
Pittsburgh Steelers at Tennessee Titansaverage audiencefull telecast
split window (“(87%)”)
14,530,000finalpress-attributedSports Media Watch
Seattle Seahawks at Arizona Cardinalsaverage audiencefull telecast14,310,000finalpress-attributedSports Media Watch
World Series Game 5average audiencefull telecast10,288,000revisedpress-attributedSports Media Watch
Firestone Grand Prix of St. Petersburgaverage audiencefull telecast671,000finalpress-attributedSports Media Watch
World Series Game 4average audiencefull telecast9,332,000supersededpress-attributedWikipedia
Nebraska Cornhuskers at Ohio State Buckeyesaverage audiencefull telecast6,180,000finalpress-attributedSports Media Watch
Michigan Wolverines at Minnesota Golden Gophersaverage audiencefull telecast5,120,000finalpress-attributedSports Media Watch
Alabama Crimson Tide at Tennessee Volunteersaverage audiencefull telecast4,360,000finalpress-attributedSports Media Watch
Iowa State Cyclones at Oklahoma State Cowboysaverage audiencefull telecast2,810,000finalpress-attributedSports Media Watch
Notre Dame Fighting Irish at Pittsburgh Panthersaverage audiencefull telecast2,490,000finalpress-attributedSports Media Watch
South Carolina Gamecocks at LSU Tigersaverage audiencefull telecast2,430,000finalpress-attributedSports Media Watch
Penn State Nittany Lions at Indiana Hoosiersaverage audiencefull telecast2,070,000finalpress-attributedSports Media Watch
Oklahoma Sooners at TCU Horned Frogsaverage audiencefull telecast2,030,000finalpress-attributedSports Media Watch
Baylor Bears at Texas Longhornsaverage audiencefull telecast1,150,000finalpress-attributedSports Media Watch
NC State Wolfpack at North Carolina Tar Heelsaverage audiencefull telecast1,000,000finalpress-attributedSports Media Watch
Iowa Hawkeyes at Purdue Boilermakersaverage audiencefull telecast795,000finalpress-attributedSports Media Watch
Texas State Bobcats at BYU Cougarsaverage audiencefull telecast716,000finalpress-attributedSports Media Watch
West Virginia Mountaineers at Texas Tech Red Raidersaverage audiencefull telecast685,000finalpress-attributedSports Media Watch
Rutgers Scarlet Knights at Michigan State Spartansaverage audiencefull telecast608,000finalpress-attributedSports Media Watch
Utah State Aggies at Boise State Broncosaverage audiencefull telecast549,000finalpress-attributedSports Media Watch
Cincinnati Bearcats at SMU Mustangsaverage audiencefull telecast485,000finalpress-attributedSports Media Watch
Tulane Green Wave at UCF Knightsaverage audiencefull telecast296,000finalpress-attributedSports Media Watch
Kansas Jayhawks at Kansas State Wildcatsaverage audiencefull telecast289,000finalpress-attributedSports Media Watch
Maryland Terrapins at Northwestern Wildcatsaverage audiencefull telecast186,000finalpress-attributedSports Media Watch
World Series Game 4average audiencefull telecast9,563,000revisedpress-attributedSports Media Watch
World Series Game 3average audiencefull telecast8,156,000supersededpress-attributedWikipedia
Illinois Fighting Illini at Wisconsin Badgersaverage audiencefull telecast1,010,000finalpress-attributedSports Media Watch
Tulsa Golden Hurricane at South Florida Bullsaverage audiencefull telecast561,000finalpress-attributedSports Media Watch
World Series Game 3average audiencefull telecast8,339,000revisedpress-attributedSports Media Watch
New York Giants at Philadelphia Eaglesaverage audiencefull telecast10,070,000finalpress-attributedSports Media Watch
Arkansas State Red Wolves at Appalachian State Mountaineersaverage audiencefull telecast384,000finalpress-attributedSports Media Watch
World Series Game 2average audiencefull telecast9,184,000finalpress-attributedWikipedia
World Series Game 1average audiencefull telecast9,353,000finalpress-attributedWikipedia
Arizona Cardinals at Dallas Cowboysaverage audiencefull telecast11,320,000finalpress-attributedSports Media Watch
Kansas City Chiefs at Buffalo Billsaverage audiencefull telecast12,160,000finalpress-attributedSports Media Watch
Green Bay Packers at Tampa Bay Buccaneersaverage audiencefull telecast22,310,000finalpress-attributedSports Media Watch
Los Angeles Rams at San Francisco 49ersaverage audiencefull telecast12,600,000finalpress-attributedSports Media Watch
Atlanta Braves at Los Angeles Dodgersaverage audiencefull telecast
TV only
9,660,000finalpress-attributedSports Media Watch
Hollywood Casino 400average audiencefull telecast2,510,000finalpress-attributedSports Media Watch
Chicago Bears at Carolina Panthersaverage audiencefull telecast12,100,000finalpress-attributedSports Media Watch
Cleveland Browns at Pittsburgh Steelersaverage audiencefull telecast
split window (“featuring Browns-Steelers”)
16,660,000finalpress-attributedSports Media Watch
Georgia Bulldogs at Alabama Crimson Tideaverage audiencefull telecast9,610,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source