Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 14,378 claims · 131 revisions
14,378
claims on the record
updated 2026-10-30
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Philadelphia Eagles at Baltimore Ravensaverage audiencefull telecast
split window (“national window”)
25,160,000finalpress-attributedSports Media Watch
San Francisco 49ers at Buffalo Billsaverage audiencefull telecast20,410,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Cincinnati Bengalsaverage audiencefull telecast
split window (“featuring Steelers-Bengals”)
16,900,000finalpress-attributedSports Media Watch
Michigan Wolverines at Ohio State Buckeyesaverage audiencefull telecast12,300,000finalpress-attributedWikipedia
Texas Longhorns at Texas A&M Aggiesaverage audiencefull telecast9,450,000finalpress-attributedWikipedia
Auburn Tigers at Alabama Crimson Tideaverage audiencefull telecast
TV only
7,160,000finalpress-attributedSports Media Watch
Tennessee Volunteers at Vanderbilt Commodoresaverage audiencefull telecast3,610,000finalpress-attributedSports Media Watch
Washington Huskies at Oregon Ducksaverage audiencefull telecast2,570,000finalpress-attributedSports Media Watch
South Carolina Gamecocks at Clemson Tigersaverage audiencefull telecast2,400,000finalpress-attributedSports Media Watch
Miami Hurricanes at Syracuse Orangeaverage audiencefull telecast2,110,000finalpress-attributedSports Media Watch
Oklahoma Sooners at LSU Tigersaverage audiencefull telecast2,090,000finalpress-attributedSports Media Watch
Houston Cougars at BYU Cougarsaverage audiencefull telecast1,560,000finalpress-attributedSports Media Watch
Wyoming Cowboys at Washington State Cougarsaverage audiencefull telecast399,000finalpress-attributedSports Media Watch
Texas Longhorns at Texas A&M Aggiesaverage audiencefull telecast
TV only
9,460,000finalpress-attributedSports Media Watch
Kansas State Wildcats at Iowa State Cyclonesaverage audiencefull telecast2,010,000finalpress-attributedSports Media Watch
Florida Gators at Florida State Seminolesaverage audiencefull telecast1,370,000finalpress-attributedSports Media Watch
Purdue Boilermakers at Indiana Hoosiersaverage audiencefull telecast717,000finalpress-attributedSports Media Watch
Rutgers Scarlet Knights at Michigan State Spartansaverage audiencefull telecast556,000finalpress-attributedSports Media Watch
Kansas Jayhawks at Baylor Bearsaverage audiencefull telecast412,000finalpress-attributedSports Media Watch
West Virginia Mountaineers at Texas Tech Red Raidersaverage audiencefull telecast294,000finalpress-attributedSports Media Watch
Illinois Fighting Illini at Northwestern Wildcatsaverage audiencefull telecast275,000finalpress-attributedSports Media Watch
California Golden Bears at SMU Mustangsaverage audiencefull telecast228,000finalpress-attributedSports Media Watch
Air Force Falcons at San Diego State Aztecsaverage audiencefull telecast157,000finalpress-attributedSports Media Watch
Marshall Thundering Herd at James Madison Dukesaverage audiencefull telecast37,000finalpress-attributedSports Media Watch
Jacksonville State Gamecocks at Western Kentucky Hilltoppersaverage audiencefull telecast20,000finalpress-attributedSports Media Watch
Louisiana Ragin' Cajuns at UL Monroe Warhawksaverage audiencefull telecast9,000finalpress-attributedSports Media Watch
Mississippi State Bulldogs at Ole Miss Rebelsaverage audiencefull telecast4,330,000finalpress-attributedSports Media Watch
Oklahoma State Cowboys at Colorado Buffaloesaverage audiencefull telecast3,310,000finalpress-attributedSports Media Watch
Nebraska Cornhuskers at Iowa Hawkeyesaverage audiencefull telecast3,600,000finalpress-attributedSports Media Watch
Las Vegas Raiders at Kansas City Chiefsaverage audiencefull telecast13,510,000finalpress-attributedSports Media Watch
NBA Thunder–Lakersaverage audiencefull telecast
TV only
1,140,000finalpress-attributedSports Media Watch
Las Vegas Raiders at Kansas City Chiefspeak audiencefull telecast17,430,000finalpress-attributedSports Media Watch
Georgia Tech Yellow Jackets at Georgia Bulldogsaverage audiencefull telecast8,470,000finalpress-attributedSports Media Watch
Minnesota Golden Gophers at Wisconsin Badgersaverage audiencefull telecast2,770,000finalpress-attributedSports Media Watch
Oregon State Beavers at Boise State Broncosaverage audiencefull telecast1,700,000finalpress-attributedSports Media Watch
Utah Utes at UCF Knightsaverage audiencefull telecast844,000finalpress-attributedSports Media Watch
Navy Midshipmen at East Carolina Piratesaverage audiencefull telecast626,000finalpress-attributedSports Media Watch
Miami (OH) RedHawks at Bowling Green Falconsaverage audiencefull telecast46,000finalpress-attributedSports Media Watch
New York Giants at Dallas Cowboysaverage audiencefull telecast38,500,000finalpress-attributedSports Media Watch
Miami Dolphins at Green Bay Packersaverage audiencefull telecast24,180,000finalpress-attributedSports Media Watch
Memphis Tigers at Tulane Green Waveaverage audiencefull telecast655,000finalpress-attributedSports Media Watch
NBA Knicks–Mavericksaverage audiencefull telecast1,330,000finalpress-attributedSports Media Watch
NBA Thunder–Warriorsaverage audiencefull telecast
TV only
1,400,000finalpress-attributedSports Media Watch
NBA Bucks–Heataverage audiencefull telecast1,030,000finalpress-attributedSports Media Watch
NBA Lakers–Sunsaverage audiencefull telecast
TV only
1,400,000finalpress-attributedSports Media Watch
Toledo Rockets at Akron Zipsaverage audiencefull telecast347,000finalpress-attributedSports Media Watch
Baltimore Ravens at Los Angeles Chargersaverage audiencefull telecast
TV only
17,320,000finalpress-attributedSports Media Watch
Philadelphia Eagles at Los Angeles Ramsaverage audiencefull telecast17,360,000finalpress-attributedSports Media Watch
San Francisco 49ers at Green Bay Packersaverage audiencefull telecast
split window (“mostly”)
25,190,000finalpress-attributedSports Media Watch
Kansas City Chiefs at Carolina Panthersaverage audiencefull telecast
split window (“in 55% of markets”)
15,600,000finalpress-attributedSports Media Watch
Indiana Hoosiers at Ohio State Buckeyesaverage audiencefull telecast9,320,000finalpress-attributedWikipedia
Ole Miss Rebels at Florida Gatorsaverage audiencefull telecast3,820,000finalpress-attributedSports Media Watch
Kentucky Wildcats at Texas Longhornsaverage audiencefull telecast4,470,000finalpress-attributedSports Media Watch
Wake Forest Demon Deacons at Miami Hurricanesaverage audiencefull telecast986,000finalpress-attributedSports Media Watch
2024 Las Vegas Grand Prixaverage audiencefull telecast905,000finalpress-attributedSports Media Watch
Colorado Buffaloes at Kansas Jayhawksaverage audiencefull telecast6,220,000finalpress-attributedSports Media Watch
Texas A&M Aggies at Auburn Tigersaverage audiencefull telecast2,530,000finalpress-attributedSports Media Watch
Alabama Crimson Tide at Oklahoma Soonersaverage audiencefull telecast6,980,000finalpress-attributedSports Media Watch
Army Black Knights at Notre Dame Fighting Irishaverage audiencefull telecast3,890,000finalpress-attributedSports Media Watch
USC Trojans at UCLA Bruinsaverage audiencefull telecast2,160,000finalpress-attributedSports Media Watch
Iowa State Cyclones at Utah Utesaverage audiencefull telecast1,910,000finalpress-attributedSports Media Watch
BYU Cougars at Arizona State Sun Devilsaverage audiencefull telecast1,310,000finalpress-attributedSports Media Watch
Wisconsin Badgers at Nebraska Cornhuskersaverage audiencefull telecast1,140,000finalpress-attributedSports Media Watch
Northwestern Wildcats at Michigan Wolverinesaverage audiencefull telecast975,000finalpress-attributedSports Media Watch
Washington State Cougars at Oregon State Beaversaverage audiencefull telecast695,000finalpress-attributedSports Media Watch
Iowa Hawkeyes at Maryland Terrapinsaverage audiencefull telecast419,000finalpress-attributedSports Media Watch
Cincinnati Bearcats at Kansas State Wildcatsaverage audiencefull telecast369,000finalpress-attributedSports Media Watch
SMU Mustangs at Virginia Cavaliersaverage audiencefull telecast262,000finalpress-attributedSports Media Watch
Pittsburgh Panthers at Louisville Cardinalsaverage audiencefull telecast240,000finalpress-attributedSports Media Watch
Baylor Bears at Houston Cougarsaverage audiencefull telecast210,000finalpress-attributedSports Media Watch
UCF Knights at West Virginia Mountaineersaverage audiencefull telecast117,000finalpress-attributedSports Media Watch
Air Force Falcons at Nevada Wolf Packaverage audiencefull telecast98,000finalpress-attributedSports Media Watch
Marshall Thundering Herd at Old Dominion Monarchsaverage audiencefull telecast48,000finalpress-attributedSports Media Watch
Colorado Buffaloes at Kansas Jayhawksaverage audiencefull telecast6,220,000finalpress-attributedSports Media Watch
Texas A&M Aggies at Auburn Tigersaverage audiencefull telecast2,530,000finalpress-attributedSports Media Watch
Wake Forest Demon Deacons at Miami Hurricanesaverage audiencefull telecast985,000finalpress-attributedSports Media Watch
NBA Mavericks–Nuggetsaverage audiencefull telecast
TV only
1,410,000finalpress-attributedSports Media Watch
NBA Warriors–Pelicansaverage audiencefull telecast1,380,000finalpress-attributedSports Media Watch
Purdue Boilermakers at Michigan State Spartansaverage audiencefull telecast1,840,000finalpress-attributedSports Media Watch
Temple Owls at UTSA Roadrunnersaverage audiencefull telecast512,000finalpress-attributedSports Media Watch
Pittsburgh Steelers at Cleveland Brownsaverage audiencefull telecast13,720,000finalpress-attributedSports Media Watch
NC State Wolfpack at Georgia Tech Yellow Jacketsaverage audiencefull telecast897,000finalpress-attributedSports Media Watch
NHL Hurricanes–Flyersaverage audiencefull telecast237,000finalpress-attributedSports Media Watch
NBA Bulls–Bucksaverage audiencefull telecast
TV only
1,220,000finalpress-attributedSports Media Watch
NBA Knicks–Sunsaverage audiencefull telecast1,060,000finalpress-attributedSports Media Watch
Ohio Bobcats at Toledo Rocketsaverage audiencefull telecast414,000finalpress-attributedSports Media Watch
Buffalo Bulls at Eastern Michigan Eaglesaverage audiencefull telecast64,000finalpress-attributedSports Media Watch
NBA Cavaliers–Celticsaverage audiencefull telecast
TV only
1,940,000finalpress-attributedSports Media Watch
NBA Thunder–Spursaverage audiencefull telecast1,250,000finalpress-attributedSports Media Watch
NBA Cavaliers–Celticsaverage audiencecombined1,940,000finalpress-attributedSports Media Watch
NBA Cavaliers–Celticspeak audiencefull telecast2,700,000finalpress-attributedSports Media Watch
Northern Illinois Huskies at Miami (OH) RedHawksaverage audiencefull telecast497,000finalpress-attributedSports Media Watch
Western Michigan Broncos at Central Michigan Chippewasaverage audiencefull telecast236,000finalpress-attributedSports Media Watch
Cincinnati Bengals at Los Angeles Chargersaverage audiencefull telecast15,310,000finalpress-attributedSports Media Watch
Kansas City Chiefs at Buffalo Billsaverage audiencefull telecast31,200,000finalpress-attributedAwful Announcing
Tennessee Volunteers at Georgia Bulldogsaverage audiencefull telecast9,960,000finalpress-attributedWikipedia
LSU Tigers at Florida Gatorsaverage audiencefull telecast6,020,000finalpress-attributedSports Media Watch
Texas Longhorns at Arkansas Razorbacksaverage audiencefull telecast4,560,000finalpress-attributedSports Media Watch
Clemson Tigers at Pittsburgh Panthersaverage audiencefull telecast1,850,000finalpress-attributedSports Media Watch
Kansas Jayhawks at BYU Cougarsaverage audiencefull telecast1,750,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source