Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 10,389 claims · 112 revisions
10,389
claims on the record
updated 2026-09-14
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Ohio State Buckeyes at Michigan Wolverinesaverage audiencefull telecast10,507,000finalpress-attributedSports Media Watch
Notre Dame Fighting Irish at Stanford Cardinalaverage audiencefull telecast5,263,000finalpress-attributedSports Media Watch
Georgia Bulldogs at Georgia Tech Yellow Jacketsaverage audiencefull telecast2,766,000finalpress-attributedSports Media Watch
Wisconsin Badgers at Minnesota Golden Gophersaverage audiencefull telecast2,600,000finalpress-attributedSports Media Watch
Washington State Cougars at Washington Huskiesaverage audiencefull telecast2,390,000finalpress-attributedSports Media Watch
Michigan State Spartans at Rutgers Scarlet Knightsaverage audiencefull telecast2,012,000finalpress-attributedSports Media Watch
Kansas Jayhawks at Oklahoma State Cowboysaverage audiencefull telecast343,000finalpress-attributedSports Media Watch
Colorado Buffaloes at Utah Utesaverage audiencefull telecast273,000finalpress-attributedSports Media Watch
South Florida Bulls at UCF Knightsaverage audiencefull telecast4,644,000finalpress-attributedSports Media Watch
Miami Hurricanes at Pittsburgh Panthersaverage audiencefull telecast4,562,000finalpress-attributedSports Media Watch
Texas Tech Red Raiders at Texas Longhornsaverage audiencefull telecast3,609,000finalpress-attributedSports Media Watch
Missouri Tigers at Arkansas Razorbacksaverage audiencefull telecast2,502,000finalpress-attributedSports Media Watch
Los Angeles Chargers at Dallas Cowboysaverage audiencefull telecast26,277,000finalpress-attributedSports Media Watch
Minnesota Vikings at Detroit Lionsaverage audiencefull telecast24,736,000finalpress-attributedSports Media Watch
New York Giants at Washington Redskinsaverage audiencefull telecast16,905,000finalpress-attributedSports Media Watch
Los Angeles Chargers at Dallas Cowboysaverage audiencefull telecast
TV only
26,300,000finalpress-attributedSports Media Watch
Minnesota Vikings at Detroit Lionsaverage audiencefull telecast
TV only
24,700,000finalpress-attributedSports Media Watch
NBA Lakers–Kingsaverage audiencefull telecast2,200,000finalpress-attributedSports Media Watch
NBA Warriors–Thunderaverage audiencefull telecast
TV only
3,200,000finalpress-attributedSports Media Watch
Atlanta Falcons at Seattle Seahawksaverage audiencefull telecast
TV only
10,800,000finalpress-attributedSports Media Watch
Philadelphia Eagles at Dallas Cowboysaverage audiencefull telecast21,059,000finalpress-attributedSports Media Watch
New England Patriots at Oakland Raidersaverage audiencefull telecast
split window (“(86%)”)
19,026,000finalpress-attributedSports Media Watch
Washington Redskins at New Orleans Saintsaverage audiencefull telecast
split window (“(33%)”)
15,708,000finalpress-attributedSports Media Watch
Kansas City Chiefs at New York Giantsaverage audiencefull telecast
split window (“(45%)”)
10,709,000finalpress-attributedSports Media Watch
Philadelphia Eagles at Dallas Cowboysaverage audiencefull telecast
TV only
21,060,000finalpress-attributedSports Media Watch
New England Patriots at Oakland Raidersaverage audiencefull telecast
split window (“featuring Patriots-Raiders”)
TV only
19,000,000finalpress-attributedSports Media Watch
Kansas City Chiefs at New York Giantsaverage audiencefull telecast
split window (“featuring Chiefs-Giants”)
10,700,000finalpress-attributedSports Media Watch
Michigan Wolverines at Wisconsin Badgersaverage audiencefull telecast5,226,000finalpress-attributedSports Media Watch
UCLA Bruins at USC Trojansaverage audiencefull telecast4,048,000finalpress-attributedSports Media Watch
Kentucky Wildcats at Georgia Bulldogsaverage audiencefull telecast3,397,000finalpress-attributedSports Media Watch
Virginia Cavaliers at Miami Hurricanesaverage audiencefull telecast3,339,000finalpress-attributedSports Media Watch
Navy Midshipmen at Notre Dame Fighting Irishaverage audiencefull telecast3,203,000finalpress-attributedSports Media Watch
Illinois Fighting Illini at Ohio State Buckeyesaverage audiencefull telecast3,093,000finalpress-attributedSports Media Watch
Maryland Terrapins at Michigan State Spartansaverage audiencefull telecast2,035,000finalpress-attributedSports Media Watch
Mississippi State Bulldogs at Arkansas Razorbacksaverage audiencefull telecast1,678,000finalpress-attributedSports Media Watch
California Golden Bears at Stanford Cardinalaverage audiencefull telecast1,598,000finalpress-attributedSports Media Watch
Nebraska Cornhuskers at Penn State Nittany Lionsaverage audiencefull telecast1,564,000finalpress-attributedSports Media Watch
TCU Horned Frogs at Texas Tech Red Raidersaverage audiencefull telecast388,000finalpress-attributedSports Media Watch
NBA Pelicans–Nuggetsaverage audiencefull telecast1,350,000finalpress-attributedSports Media Watch
NBA Thunder–Spursaverage audiencefull telecast1,700,000finalpress-attributedSports Media Watch
Tennessee Titans at Pittsburgh Steelersaverage audiencefull telecast13,513,000finalpress-attributedSports Media Watch
Tennessee Titans at Pittsburgh Steelersaverage audiencefull telecast
TV only
13,500,000finalpress-attributedSports Media Watch
NBA Warriors–Celticsaverage audiencefull telecast
TV only
3,000,000finalpress-attributedSports Media Watch
NBA Rockets–Sunsaverage audiencefull telecast1,300,000finalpress-attributedSports Media Watch
NHL Rangers–Blackhawksaverage audiencefull telecast
TV only
541,000finalpress-attributedSports Media Watch
NBA 76ers–Lakersaverage audiencefull telecast2,100,000finalpress-attributedSports Media Watch
NBA Cavaliers–Hornetsaverage audiencefull telecast2,000,000finalpress-attributedSports Media Watch
NHL Capitals–Predatorsaverage audiencefull telecast216,000finalpress-attributedSports Media Watch
CBB Blue Devils–Spartansaverage audiencefull telecast3,000,000finalpress-attributedSports Media Watch
CBB Wildcats–Jayhawksaverage audiencefull telecast2,700,000finalpress-attributedSports Media Watch
Miami Dolphins at Carolina Panthersaverage audiencefull telecast8,800,000finalpress-attributedSports Media Watch
Dallas Cowboys at Atlanta Falconsaverage audiencefull telecast
split window (“(86%)”)
21,963,000finalpress-attributedSports Media Watch
New England Patriots at Denver Broncosaverage audiencefull telecast17,510,000finalpress-attributedSports Media Watch
Minnesota Vikings at Washington Redskinsaverage audiencefull telecast
split window (“(45%)”)
12,350,000finalpress-attributedSports Media Watch
New Orleans Saints at Buffalo Billsaverage audiencefull telecast
split window (“Saints-Bills in most markets”)
12,400,000finalpress-attributedSports Media Watch
Dallas Cowboys at Atlanta Falconsaverage audiencefull telecast
split window (“featuring Cowboys-Falcons”)
TV only
22,000,000finalpress-attributedSports Media Watch
New England Patriots at Denver Broncosaverage audiencefull telecast
TV only
17,500,000finalpress-attributedSports Media Watch
Can-Am 500average audiencefull telecast3,600,000finalpress-attributedSports Media Watch
Georgia Bulldogs at Auburn Tigersaverage audiencefull telecast7,407,000finalpress-attributedSports Media Watch
Notre Dame Fighting Irish at Miami Hurricanesaverage audiencefull telecast6,727,000finalpress-attributedSports Media Watch
Iowa Hawkeyes at Wisconsin Badgersaverage audiencefull telecast3,780,000finalpress-attributedSports Media Watch
Michigan State Spartans at Ohio State Buckeyesaverage audiencefull telecast3,728,000finalpress-attributedSports Media Watch
Oklahoma State Cowboys at Iowa State Cyclonesaverage audiencefull telecast2,995,000finalpress-attributedSports Media Watch
TCU Horned Frogs at Oklahoma Soonersaverage audiencefull telecast2,960,000finalpress-attributedSports Media Watch
Florida Gators at South Carolina Gamecocksaverage audiencefull telecast2,391,000finalpress-attributedSports Media Watch
USC Trojans at Colorado Buffaloesaverage audiencefull telecast1,641,000finalpress-attributedSports Media Watch
Nebraska Cornhuskers at Minnesota Golden Gophersaverage audiencefull telecast659,000finalpress-attributedSports Media Watch
Washington Huskies at Stanford Cardinalaverage audiencefull telecast1,057,000finalpress-attributedSports Media Watch
CBB Aggies–Mountaineersaverage audiencefull telecast710,000finalpress-attributedSports Media Watch
NBA Bucks–Spursaverage audiencefull telecast
TV only
1,600,000finalpress-attributedSports Media Watch
Seattle Seahawks at Arizona Cardinalsaverage audiencefull telecast13,101,000finalpress-attributedSports Media Watch
Seattle Seahawks at Arizona Cardinalsaverage audiencefull telecast
TV only
13,100,000finalpress-attributedSports Media Watch
NHL Bruins–Rangersaverage audiencefull telecast
TV only
417,000finalpress-attributedSports Media Watch
NHL Lightning–Sharksaverage audiencefull telecast201,000finalpress-attributedSports Media Watch
NBA Lakers–Celticsaverage audiencefull telecast
TV only
2,600,000finalpress-attributedSports Media Watch
NHL Capitals–Sabresaverage audiencefull telecast180,000finalpress-attributedSports Media Watch
NHL Kings–Ducksaverage audiencefull telecast188,000finalpress-attributedSports Media Watch
Detroit Lions at Green Bay Packersaverage audiencefull telecast
TV only
11,100,000finalpress-attributedSports Media Watch
Kansas City Chiefs at Dallas Cowboysaverage audiencefull telecast21,681,000finalpress-attributedSports Media Watch
Oakland Raiders at Miami Dolphinsaverage audiencefull telecast14,360,000finalpress-attributedSports Media Watch
Atlanta Falcons at Carolina Panthersaverage audiencefull telecast
split window (“(37%)”)
14,212,000finalpress-attributedSports Media Watch
Los Angeles Rams at New York Giantsaverage audiencefull telecast
split window (“Rams-Giants in most markets”)
TV only
14,200,000finalpress-attributedSports Media Watch
Oakland Raiders at Miami Dolphinsaverage audiencefull telecast
TV only
14,400,000finalpress-attributedSports Media Watch
Kansas City Chiefs at Dallas Cowboysaverage audiencefull telecast
TV only
21,700,000finalpress-attributedSports Media Watch
AAA Texas 500average audiencefull telecast2,700,000finalpress-attributedSports Media Watch
LSU Tigers at Alabama Crimson Tideaverage audiencefull telecast6,729,000finalpress-attributedSports Media Watch
South Carolina Gamecocks at Georgia Bulldogsaverage audiencefull telecast3,482,000finalpress-attributedSports Media Watch
Penn State Nittany Lions at Michigan State Spartansaverage audiencefull telecast3,102,000finalpress-attributedSports Media Watch
Virginia Tech Hokies at Miami Hurricanesaverage audiencefull telecast3,011,000finalpress-attributedSports Media Watch
Minnesota Golden Gophers at Michigan Wolverinesaverage audiencefull telecast2,850,000finalpress-attributedSports Media Watch
Wisconsin Badgers at Indiana Hoosiersaverage audiencefull telecast2,834,000finalpress-attributedSports Media Watch
Clemson Tigers at NC State Wolfpackaverage audiencefull telecast2,831,000finalpress-attributedSports Media Watch
Oklahoma Sooners at Oklahoma State Cowboysaverage audiencefull telecast2,486,000finalpress-attributedSports Media Watch
Stanford Cardinal at Washington State Cougarsaverage audiencefull telecast1,987,000finalpress-attributedSports Media Watch
Wake Forest Demon Deacons at Notre Dame Fighting Irishaverage audiencefull telecast1,903,000finalpress-attributedSports Media Watch
Oregon Ducks at Washington Huskiesaverage audiencefull telecast986,000finalpress-attributedSports Media Watch
UCLA Bruins at Utah Utesaverage audiencefull telecast563,000finalpress-attributedSports Media Watch
Buffalo Bills at New York Jetsaverage audiencefull telecast5,844,000finalpress-attributedSports Media Watch
NBA Lakers–Trail Blazersaverage audiencefull telecast1,800,000finalpress-attributedSports Media Watch
NBA Warriors–Spursaverage audiencefull telecast2,000,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source