Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 14,429 claims · 125 revisions
14,429
claims on the record
updated 2026-11-04
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Western Michigan Broncos at Northern Illinois Huskiesaverage audiencefull telecast630,000finalpress-attributedSports Media Watch
Central Michigan Chippewas at Kent State Golden Flashesaverage audiencefull telecast106,000finalpress-attributedSports Media Watch
Toledo Rockets at Bowling Green Falconsaverage audiencefull telecast527,000finalpress-attributedSports Media Watch
Ball State Cardinals at Ohio Bobcatsaverage audiencefull telecast101,000finalpress-attributedSports Media Watch
NHL Wild–Penguinsaverage audiencefull telecast226,000finalpress-attributedSports Media Watch
Houston Texans at Cincinnati Bengalsaverage audiencefull telecast12,200,000finalpress-attributedSports Media Watch
New England Patriots at New York Giantsaverage audiencefull telecast
split window (“(66%)”)
28,300,000finalpress-attributedSports Media Watch
Minnesota Vikings at Oakland Raidersaverage audiencefull telecast
split window (“(27%)”)
19,600,000finalpress-attributedSports Media Watch
Arizona Cardinals at Seattle Seahawksaverage audiencefull telecast19,400,000finalpress-attributedSports Media Watch
Oklahoma Sooners at Baylor Bearsaverage audiencefull telecast5,884,000finalpress-attributedSports Media Watch
Alabama Crimson Tide at Mississippi State Bulldogsaverage audiencefull telecast5,403,000finalpress-attributedSports Media Watch
Ohio State Buckeyes at Illinois Fighting Illiniaverage audiencefull telecast4,079,000finalpress-attributedSports Media Watch
Arkansas Razorbacks at LSU Tigersaverage audiencefull telecast3,638,000finalpress-attributedSports Media Watch
Georgia Bulldogs at Auburn Tigersaverage audiencefull telecast2,955,000finalpress-attributedSports Media Watch
Oregon Ducks at Stanford Cardinalaverage audiencefull telecast2,795,000finalpress-attributedSports Media Watch
Wake Forest Demon Deacons at Notre Dame Fighting Irishaverage audiencefull telecast1,942,000finalpress-attributedSports Media Watch
Washington State Cougars at UCLA Bruinsaverage audiencefull telecast1,923,000finalpress-attributedSports Media Watch
Oklahoma State Cowboys at Iowa State Cyclonesaverage audiencefull telecast1,741,000finalpress-attributedSports Media Watch
Florida Gators at South Carolina Gamecocksaverage audiencefull telecast1,736,000finalpress-attributedSports Media Watch
Maryland Terrapins at Michigan State Spartansaverage audiencefull telecast1,006,000finalpress-attributedSports Media Watch
Memphis Tigers at Houston Cougarsaverage audiencefull telecast748,000finalpress-attributedSports Media Watch
Texas Longhorns at West Virginia Mountaineersaverage audiencefull telecast685,000finalpress-attributedSports Media Watch
Utah Utes at Arizona Wildcatsaverage audiencefull telecast575,000finalpress-attributedSports Media Watch
Kansas Jayhawks at TCU Horned Frogsaverage audiencefull telecast398,000finalpress-attributedSports Media Watch
Miami Hurricanes at North Carolina Tar Heelsaverage audiencefull telecast367,000finalpress-attributedSports Media Watch
Western Carolina Catamounts at Texas A&M Aggiesaverage audiencefull telecast296,000finalpress-attributedSports Media Watch
New Mexico Lobos at Boise State Broncosaverage audiencefull telecast235,000finalpress-attributedSports Media Watch
USC Trojans at Colorado Buffaloesaverage audiencefull telecast1,374,000finalpress-attributedSports Media Watch
Buffalo Bills at New York Jetsaverage audiencefull telecast7,600,000finalpress-attributedSports Media Watch
Virginia Tech Hokies at Georgia Tech Yellow Jacketsaverage audiencefull telecast1,527,000finalpress-attributedSports Media Watch
Bowling Green Falcons at Western Michigan Broncosaverage audiencefull telecast665,000finalpress-attributedSports Media Watch
Northern Illinois Huskies at Buffalo Bullsaverage audiencefull telecast191,000finalpress-attributedSports Media Watch
NHL Canadiens–Penguinsaverage audiencefull telecast
TV only
496,000finalpress-attributedSports Media Watch
Toledo Rockets at Central Michigan Chippewasaverage audiencefull telecast561,000finalpress-attributedSports Media Watch
Kent State Golden Flashes at Ohio Bobcatsaverage audiencefull telecast146,000finalpress-attributedSports Media Watch
NHL Sabres–Lightningaverage audiencefull telecast230,000finalpress-attributedSports Media Watch
Chicago Bears at San Diego Chargersaverage audiencefull telecast11,400,000finalpress-attributedSports Media Watch
Denver Broncos at Indianapolis Coltsaverage audiencefull telecast24,000,000finalpress-attributedSports Media Watch
Philadelphia Eagles at Dallas Cowboysaverage audiencefull telecast23,000,000finalpress-attributedSports Media Watch
Green Bay Packers at Carolina Panthersaverage audiencefull telecast
split window (“(56%)”)
20,900,000finalpress-attributedSports Media Watch
LSU Tigers at Alabama Crimson Tideaverage audiencefull telecast11,063,000finalpress-attributedSports Media Watch
Florida State Seminoles at Clemson Tigersaverage audiencefull telecast7,563,000finalpress-attributedSports Media Watch
Minnesota Golden Gophers at Ohio State Buckeyesaverage audiencefull telecast4,729,000finalpress-attributedSports Media Watch
Notre Dame Fighting Irish at Pittsburgh Panthersaverage audiencefull telecast3,844,000finalpress-attributedSports Media Watch
Michigan State Spartans at Nebraska Cornhuskersaverage audiencefull telecast3,470,000finalpress-attributedSports Media Watch
Arkansas Razorbacks at Ole Miss Rebelsaverage audiencefull telecast2,977,000finalpress-attributedSports Media Watch
Vanderbilt Commodores at Florida Gatorsaverage audiencefull telecast2,736,000finalpress-attributedSports Media Watch
TCU Horned Frogs at Oklahoma State Cowboysaverage audiencefull telecast2,376,000finalpress-attributedSports Media Watch
Iowa Hawkeyes at Indiana Hoosiersaverage audiencefull telecast1,883,000finalpress-attributedSports Media Watch
Arizona Wildcats at USC Trojansaverage audiencefull telecast1,528,000finalpress-attributedSports Media Watch
Utah Utes at Washington Huskiesaverage audiencefull telecast1,518,000finalpress-attributedSports Media Watch
Penn State Nittany Lions at Northwestern Wildcatsaverage audiencefull telecast876,000finalpress-attributedSports Media Watch
California Golden Bears at Oregon Ducksaverage audiencefull telecast851,000finalpress-attributedSports Media Watch
Duke Blue Devils at North Carolina Tar Heelsaverage audiencefull telecast742,000finalpress-attributedSports Media Watch
Texas Tech Red Raiders at West Virginia Mountaineersaverage audiencefull telecast710,000finalpress-attributedSports Media Watch
Navy Midshipmen at Memphis Tigersaverage audiencefull telecast653,000finalpress-attributedSports Media Watch
Iowa State Cyclones at Oklahoma Soonersaverage audiencefull telecast554,000finalpress-attributedSports Media Watch
Cincinnati Bearcats at Houston Cougarsaverage audiencefull telecast396,000finalpress-attributedSports Media Watch
Arizona State Sun Devils at Washington State Cougarsaverage audiencefull telecast384,000finalpress-attributedSports Media Watch
Army Black Knights at Air Force Falconsaverage audiencefull telecast248,000finalpress-attributedSports Media Watch
Temple Owls at SMU Mustangsaverage audiencefull telecast1,080,000finalpress-attributedSports Media Watch
Cleveland Browns at Cincinnati Bengalsaverage audiencefull telecast8,800,000finalpress-attributedSports Media Watch
Baylor Bears at Kansas State Wildcatsaverage audiencefull telecast1,189,000finalpress-attributedSports Media Watch
Mississippi State Bulldogs at Missouri Tigersaverage audiencefull telecast1,189,000finalpress-attributedSports Media Watch
Nevada Wolf Pack at Fresno State Bulldogsaverage audiencefull telecast261,000finalpress-attributedSports Media Watch
Arkansas State Red Wolves at Appalachian State Mountaineersaverage audiencefull telecast200,000finalpress-attributedSports Media Watch
Ohio Bobcats at Bowling Green Falconsaverage audiencefull telecast622,000finalpress-attributedSports Media Watch
Northern Illinois Huskies at Toledo Rocketsaverage audiencefull telecast856,000finalpress-attributedSports Media Watch
NHL Kings–Bluesaverage audiencefull telecast258,000finalpress-attributedSports Media Watch
Indianapolis Colts at Carolina Panthersaverage audiencefull telecast12,400,000finalpress-attributedSports Media Watch
World Series Game 5average audiencefull telecast17,206,000finalpress-attributedWikipedia
Seattle Seahawks at Dallas Cowboysaverage audiencefull telecast29,400,000finalpress-attributedSports Media Watch
Green Bay Packers at Denver Broncosaverage audiencefull telecast23,000,000finalpress-attributedSports Media Watch
New York Giants at New Orleans Saintsaverage audiencefull telecast
split window (“(46%)”)
16,600,000finalpress-attributedSports Media Watch
Detroit Lions at Kansas City Chiefsaverage audiencefull telecast8,400,000finalpress-attributedSports Media Watch
World Series Game 4average audiencefull telecast13,587,000finalpress-attributedWikipedia
Notre Dame Fighting Irish at Temple Owlsaverage audiencefull telecast5,977,000finalpress-attributedSports Media Watch
Georgia Bulldogs at Florida Gatorsaverage audiencefull telecast5,015,000finalpress-attributedSports Media Watch
Michigan Wolverines at Minnesota Golden Gophersaverage audiencefull telecast3,681,000finalpress-attributedSports Media Watch
Ole Miss Rebels at Auburn Tigersaverage audiencefull telecast3,495,000finalpress-attributedSports Media Watch
Syracuse Orange at Florida State Seminolesaverage audiencefull telecast2,588,000finalpress-attributedSports Media Watch
Oklahoma State Cowboys at Texas Tech Red Raidersaverage audiencefull telecast2,513,000finalpress-attributedSports Media Watch
Stanford Cardinal at Washington State Cougarsaverage audiencefull telecast2,306,000finalpress-attributedSports Media Watch
USC Trojans at California Golden Bearsaverage audiencefull telecast1,854,000finalpress-attributedSports Media Watch
Illinois Fighting Illini at Penn State Nittany Lionsaverage audiencefull telecast939,000finalpress-attributedSports Media Watch
Nebraska Cornhuskers at Purdue Boilermakersaverage audiencefull telecast849,000finalpress-attributedSports Media Watch
Texas Longhorns at Iowa State Cyclonesaverage audiencefull telecast742,000finalpress-attributedSports Media Watch
Miami Hurricanes at Duke Blue Devilsaverage audiencefull telecast490,000finalpress-attributedSports Media Watch
Oklahoma Sooners at Kansas Jayhawksaverage audiencefull telecast482,000finalpress-attributedSports Media Watch
Vanderbilt Commodores at Houston Cougarsaverage audiencefull telecast392,000finalpress-attributedSports Media Watch
Arizona Wildcats at Washington Huskiesaverage audiencefull telecast384,000finalpress-attributedSports Media Watch
Boise State Broncos at UNLV Rebelsaverage audiencefull telecast287,000finalpress-attributedSports Media Watch
World Series Game 3average audiencefull telecast13,205,000finalpress-attributedWikipedia
Louisville Cardinals at Wake Forest Demon Deaconsaverage audiencefull telecast629,000finalpress-attributedSports Media Watch
Wyoming Cowboys at Utah State Aggiesaverage audiencefull telecast425,000finalpress-attributedSports Media Watch
East Carolina Pirates at Connecticut Huskiesaverage audiencefull telecast188,000finalpress-attributedSports Media Watch
Louisiana Tech Bulldogs at Rice Owlsaverage audiencefull telecast113,000finalpress-attributedSports Media Watch
Miami Dolphins at New England Patriotsaverage audiencefull telecast17,500,000finalpress-attributedSports Media Watch
Oregon Ducks at Arizona State Sun Devilsaverage audiencefull telecast1,519,000finalpress-attributedSports Media Watch
North Carolina Tar Heels at Pittsburgh Panthersaverage audiencefull telecast1,247,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source