Ratings Reference

Nielsen

measurement: Big Data + Panel · measurement · 14,379 claims · 131 revisions
14,379
claims on the record
updated 2026-10-30
telecast

telecast the telecast the figure is attached to, with its air date. A figure with no telecast row is listed without one.

Methodology →
metric

metric average audience, peak audience, or total reach, as defined under Metric definitions.

Methodology →
cutvalue

value viewers, as published. Stored as a whole number; we do not round.

Methodology →
status

status final, preliminary, revised, or partial confidence, as defined under Statuses and revisions. Superseded marks a figure that a later revision replaced; both stay listed.

Methodology →
attr

attr provider attribution. Confirmed: reconciled to the provider's own release. Press-attributed: a reporting article names the provider, corroborated by a second source before publishing. Ambiguous attributions are never published.

Methodology →
source

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Seattle Seahawks at Dallas Cowboysaverage audiencefull telecast29,380,000finalpress-attributedSports Media Watch
Indianapolis Colts at Houston Texansaverage audiencefull telecast22,770,000finalpress-attributedSports Media Watch
Indianapolis Colts at Houston Texanspeak audiencefull telecast26,400,000finalpress-attributedSports Media Watch
NBA Thunder–Trail Blazersaverage audiencefull telecast1,390,000finalpress-attributedSports Media Watch
NBA Raptors–Spursaverage audiencefull telecast1,810,000finalpress-attributedSports Media Watch
NBA Rockets–Warriorsaverage audiencefull telecast
TV only
2,390,000finalpress-attributedSports Media Watch
NBA Thunder–Lakersaverage audiencefull telecast
TV only
1,770,000finalpress-attributedSports Media Watch
NHL Sharks–Avalancheaverage audiencefull telecast241,000finalpress-attributedSports Media Watch
NHL Penguins–Rangersaverage audiencefull telecast
TV only
472,000finalpress-attributedSports Media Watch
Kentucky Wildcats at Penn State Nittany Lionsaverage audiencefull telecast7,709,000finalpress-attributedSports Media Watch
NHL Winter Classicaverage audiencefull telecast2,970,000finalpress-attributedWikipedia
Washington Huskies at Ohio State Buckeyesaverage audiencefull telecast16,780,000finalpress-attributedSports Media Watch

Eras

era

era a span during which one measurement methodology was in effect, as described under Measurement eras.

Methodology →
fromtonotessource

source the page the figure was taken from. Every figure links to its source. A press-attributed figure carries that mark beside its source; an unmarked source is confirmed against the provider's own release (see Attr).

Methodology →
Panel-only2026-05-01currentNASCAR announced May 2026 it would stop reporting BD+P and return to panel-only for the rest of 2026 (phase0b-table.md).source
Big Data + Panel2025-09-01currentRolled out September 2025. Super Bowl LX (Feb. 8, 2026) was the first Super Bowl reported on this methodology; all prior Super Bowls used Panel-only measurement.source
Panel + Out-of-Home2020-09-012025-09-01Nielsen began including Out-of-Home viewing in National TV measurement in September 2020. Super Bowl LV (Feb. 7, 2021) was the first Super Bowl to include OOH.source
Before Out-of-Home1950-01-012020-09-01National TV measurement from Nielsen's panel alone. Out-of-Home viewing is not included; the last Super Bowl measured this way was LIV (Feb. 2, 2020).source