Ratings Reference
Telecasts · NFL

Super Bowl XXXVIII

2004-02-01 · NFL · CBS
89,795,000
Nielsen avg audience
final · figures last changed 2026-02-11

Published figures

JSON ↓
Nielsen2 figures
average audienceLead figure
full telecast / panel-only · final
confirmed · Nielsen
XXXVIII CBS 89,795,000 41.4 Feb. 1, 2004 Nielsen, verbatim
89,795,000
household rating
full telecast / panel-only · final
confirmed · Nielsen
XXXVIII CBS 89,795,000 41.4 Feb. 1, 2004 Nielsen, verbatim
41.4 HH
2 provider figures · provider-confirmed
confirmed = published by the provider