Ratings Reference

UFC 264: Poirier vs. McGregor 3 prelims

Nielsen average audience: 1,620,000 viewers (final), per Sports Media Watch.

Aired
2021-07-10 Saturday
Networks
ESPN
1,620,000
Nielsen avg audience · via press
single source · final
figures last changed 2021-07-15

Published figures

JSON
Nielsen1 figure
average audience
full telecast · final
press-attributed · Sports Media Watch
1,620,000
… averaged 1.62 million viewers on ESPN — the largest UFC audience since UFC 246 prelims in January of last year, which preceded McGregor's return from a lengthy hiatus. Sports Media Watch, verbatim
1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider