Ratings Reference

Super Bowl I (NBC) - Chiefs vs Packers

Nielsen average audience: 24,430,000 viewers (final), per Nielsen.

Aired
1967-01-15 Sunday
Networks
NBC
24,430,000
Nielsen avg audience
provider-confirmed · final
figures last changed 2026-02-11

Published figures

JSON
Nielsen2 figures
average audienceLead figure
full telecast / panel-only · final
confirmed · Nielsen
24,430,000
I NBC 24,430,000 18.5 Jan. 15, 1967 Nielsen, verbatim
household rating
full telecast / panel-only · final
confirmed · Nielsen
18.5 HH
I NBC 24,430,000 18.5 Jan. 15, 1967 Nielsen, verbatim
2 provider figures · provider-confirmed
confirmed = published by the provider