Ratings Reference
Telecasts · Olympics

Rio 2016 Olympics — Prime time

15,400,000
Nielsen avg audience · via press
final · figures last changed 2016-08-22

Published figures

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Nielsen1 figure
average audience
full telecast · final
press-attributed · Sports Media Watch
Primetime coverage of the Rio Summer Olympics earned a 9.0 final rating and 15.4 million viewers on NBC Saturday night, down 29% in ratings and viewership from London in 2012 (12.6, 21.8M) and down 13% and 8%, respectively, from Beijing in 2008 (10.3, 16.8M). Sports Media Watch, verbatim
15,400,000
1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider