Detroit Lions at Dallas Cowboys

Name: Detroit Lions at Dallas Cowboys
Creator: RatingsReference
License: https://creativecommons.org/licenses/by/4.0/

2022-10-23 · NFL · CBS

14,560,000

Nielsen avg audience · via press

final · figures last changed 2022-10-26

Published figures

JSON ↓

Nielsen1 figure

average audience

full telecast / split window (“mostly Lions-Cowboys”) · final

press-attributed · Sports Media Watch

The CBS singleheader (mostly Lions-Cowboys) placed third at a 7.8 (-5%) and 14.56 million, followed by the FOX early window (mostly Green Bay-Washington) at a 7.3 (-13%) and 13.36 million, both multi-year lows. Sports Media Watch, verbatim

14,560,000

1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider

On the record

NetworksCBS

AwayCowboys

HomeLions

ProvidersNielsen

Prior-season windows

Chicago Bears at Tampa Bay Buccaneers

2021-10-24 · CBS · Nielsen, final · Sports Media Watch

17,750,000

Kansas City Chiefs at Tennessee Titans

2021-10-24 · CBS · Nielsen, final · Sports Media Watch

15,150,000

2 windows sit the same distance from 52 weeks earlier; the site does not pick one, so no percent is computed.
Site-computed: same league, same weekday, both on CBS, nearest to 52 weeks earlier; Nielsen average, final or revised.

Cite this figure

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Detroit Lions at Dallas Cowboys (2022-10-23): 14,560,000 average audience, Nielsen (press-attributed), final; published by Sports Media Watch, 2022-10-26, https://www.sportsmediawatch.com/2022/10/nfl-week-7-ratings-chiefs-49ers-fox-nbc-cbs-bears-patriots-espn/. Via RatingsReference, https://ratingsreference.com/telecast/nfl-cowboys-lions-2022-10-23, accessed 2026-09-15.

Measurement era

Panel + Out-of-Home, since Sept 2020