Ratings Reference
Telecasts · NFL

Detroit Lions at Kansas City Chiefs

Nielsen average audience: 24,500,000 viewers (final), per Sports Media Watch.

Aired
2025-10-12 Sunday
Networks
NBC
Away
Chiefs
Home
Lions
24,500,000
Nielsen avg audience · via press
multiple sources · 3 sources · final
figures last changed 2025-10-16

Published figures

JSON
Nielsen2 figures
via pressaverage audienceLead figure
full telecast · final
press-attributed · Sports Media Watch
24,500,000
On a Nielsen-only basis, Lions-Chiefs averaged an 11.9 and 24.5 million, ranking second for the week. Sports Media Watch, verbatim
via pressaverage audience
full telecast · preliminary
press-attributed · The TV Ratings Guide
24,770,000
8:30 PM NFL: Lions v. Chiefs 5.94 53 24.77 NBC The TV Ratings Guide, verbatim
blend1 figure
via pressaverage audience
combined / full telecast / TV + streaming · final
press-attributed · Awful Announcing
27,300,000
When adding in Peacock streaming viewership via Adobe Analytics, NBC's game averaged 27.3 million viewers Awful Announcing, verbatim
3 press attributions · no provider-published figure · multiple sources
combined counts all networks and streams · press-attributed = reported by press citing the provider

NFL 2025 season

Week 6 of 18 · 20th of 80 published NFL figures in the 2025 season
Site-computed over the season's chart-eligible Nielsen average figures · computed 2026-10-30 23:11 UTC
NFL 2025 season ledger

Prior-season comparable

15,440,000
Cincinnati Bengals at New York Giants
2024-10-13 · NBC · Peacock · Nielsen, final · Sports Media Watch
+58.7% vs the comparable
Site-computed: same league, same weekday, both on NBC, nearest to 52 weeks earlier; Nielsen average, final or revised.

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