Ratings Reference
Telecasts · NFL

New York Giants at Buffalo Bills

Nielsen average audience: 16,170,000 viewers (final), per Sports Media Watch.

Aired
2023-10-15 Sunday
Networks
NBC
Away
Bills
Home
Giants
16,170,000
Nielsen avg audience · via press
single source · final
figures last changed 2023-10-18

Published figures

JSON
Nielsen1 figure
average audience
full telecast / TV only · final
press-attributed · Sports Media Watch
16,170,000
Giants-Bills averaged a Sunday Night Football season-low 9.0 and 16.17 million on NBC, down 19% in ratings and 20% in viewership from Cowboys-Eagles last year (11.0, 20.79M). Sports Media Watch, verbatim
1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider

NFL 2023 season

Week 6 of 18 · 42nd of 72 published NFL figures in the 2023 season
Site-computed over the season's chart-eligible Nielsen average figures · computed 2026-10-30 22:04 UTC
NFL 2023 season ledger

Prior-season comparable

20,790,000
Dallas Cowboys at Philadelphia Eagles
2022-10-16 · NBC · Nielsen, final · Sports Media Watch
−22.2% vs the comparable
Site-computed: same league, same weekday, both on NBC, nearest to 52 weeks earlier; Nielsen average, final or revised.

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