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Telecasts · NFL

Dallas Cowboys at San Francisco 49ers

2023-10-08 · NFL · NBC

26,300,000

Nielsen avg audience · via press

final · figures last changed 2023-10-09

Published figures

Nielsen1 figure

average audience

full telecast · final

press-attributed · Sports Media Watch

The latest edition of NFL Sunday Night Football on NBC (Cowboys-49ers) averaged a 12.1 rating and 26.3 million viewers Sports Media Watch, verbatim

26,300,000

1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider

On the record

NetworksNBC

ProvidersNielsen

Prior-season windows

Kansas City Chiefs at Tampa Bay Buccaneers

2022-10-02 · NBC · Nielsen, final · Sports Media Watch

20,850,000

Dallas Cowboys at Philadelphia Eagles

2022-10-16 · NBC · Nielsen, final · Sports Media Watch

20,790,000

2 windows sit the same distance from 52 weeks earlier; the site does not pick one, so no percent is computed.
Site-computed: same league, same weekday, both on NBC, nearest to 52 weeks earlier; Nielsen average, final or revised.

Cite this figure

Dallas Cowboys at San Francisco 49ers (2023-10-08): 26,300,000 average audience, Nielsen (press-attributed), final; published by Sports Media Watch, 2023-10-09, https://www.sportsmediawatch.com/2023/10/cowboys-49ers-ratings-largest-week-five-sunday-night-football-audience-nbc/. Via RatingsReference, https://ratingsreference.com/telecast/nfl-49ers-cowboys-2023-10-08, accessed 2026-09-15.

Measurement era

Panel + Out-of-Home, since Sept 2020

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