Telecasts · NBA

NBA Mavericks–Bucks

Name: NBA Mavericks–Bucks
Creator: RatingsReference
License: https://creativecommons.org/licenses/by/4.0/

2021-01-15 · NBA · ESPN

1,310,000

Nielsen avg audience · via press

final · figures last changed 2021-01-20

Published figures

JSON ↓

Nielsen1 figure

average audience

full telecast · final

press-attributed · Sports Media Watch

Last Friday, ESPN averaged 1.64 million for Pelicans-Lakers and 1.31 million for Mavericks-Bucks — up 47 and 35 percent respectively from the comparable doubleheader last January (1/17/20: Blazers-Mavericks: 1.12M; Bulls-Sixers: 968K). Sports Media Watch, verbatim

1,310,000

1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider

On the record

NetworksESPN

TeamsBucks · Mavericks

ProvidersNielsen

Prior-season windows

Portland Trail Blazers at Dallas Mavericks

2020-01-17 · ESPN · Nielsen, final · Sports Media Watch

1,120,000

NBA Bulls–76ers

2020-01-17 · ESPN · Nielsen, final · Sports Media Watch

968,000

2 windows sit the same distance from 52 weeks earlier; the site does not pick one, so no percent is computed.
Site-computed: same league, same weekday, both on ESPN, nearest to 52 weeks earlier; Nielsen average, final or revised.

Cite this figure

JSON ↓

NBA Mavericks–Bucks (2021-01-15): 1,310,000 average audience, Nielsen (press-attributed), final; published by Sports Media Watch, 2021-01-20, https://www.sportsmediawatch.com/2021/01/nba-mlk-day-viewership-up-double-digits-tnt/. Via RatingsReference, https://ratingsreference.com/telecast/nba-bucks-mavericks-2021-01-15, accessed 2026-09-15.

Measurement era

Panel + Out-of-Home, since Sept 2020