Telecasts · College Football

Michigan Wolverines at Wisconsin Badgers

Name: Michigan Wolverines at Wisconsin Badgers
Creator: RatingsReference
License: https://creativecommons.org/licenses/by/4.0/

2021-10-02 · College Football · FOX

4,310,000

Nielsen avg audience · via press

final · figures last changed 2021-10-06

Published figures

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Nielsen1 figure

average audience

full telecast · final

press-attributed · Sports Media Watch

Ranking second for the weekend, Michigan-Wisconsin drew a 2.5 and 4.31 million in the FOX "Big Noon Saturday" window — up 56% in ratings and 60% in viewership from TCU-Texas last year (1.6, 2.70M) and up 32% and 53% respectively from 2019 (Texas Tech-Oklahoma: 1.9, 2.81M). Sports Media Watch, verbatim

4,310,000

1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider

On the record

NetworksFOX

AwayMichigan

HomeWisconsin

ProvidersNielsen

Prior-season comparable

2,700,000

TCU Horned Frogs at Texas Longhorns

2020-10-03 · FOX · Nielsen, final · Sports Media Watch

+59.6% vs the comparable

Site-computed: same league, same weekday, both on FOX, nearest to 52 weeks earlier; Nielsen average, final or revised.

Cite this figure

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Michigan Wolverines at Wisconsin Badgers (2021-10-02): 4,310,000 average audience, Nielsen (press-attributed), final; published by Sports Media Watch, 2021-10-06, https://www.sportsmediawatch.com/2021/10/college-football-ratings-alabama-mississippi-michigan-wisconsin-viewership/. Via RatingsReference, https://ratingsreference.com/telecast/cfb-michigan-wisconsin-2021-10-02, accessed 2026-09-15.

Measurement era

Panel + Out-of-Home, since Sept 2020