Telecasts · College Football

Northwestern Wildcats at Michigan Wolverines

Name: Northwestern Wildcats at Michigan Wolverines
Creator: RatingsReference
License: https://creativecommons.org/licenses/by/4.0/

2021-10-23 · College Football · FOX

3,240,000

Nielsen avg audience · via press

final · figures last changed 2021-10-28

Published figures

JSON ↓

Nielsen1 figure

average audience

full telecast · final

press-attributed · Sports Media Watch

Rounding out the week's top five, Northwestern-Michigan drew a 1.9 and 3.24 million in the FOX "Big Noon Saturday" window — down 44% in ratings and 48% in viewership from Nebraska-Ohio State last year, the first Big Ten game of the season (3.4, 6.18M), but up 11% and 28% respectively from 2019 (West Virginia-Oklahoma: 1.7, 2.54M). Sports Media Watch, verbatim

3,240,000

1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider

On the record

NetworksFOX

AwayMichigan

HomeNorthwestern

ProvidersNielsen

Prior-season windows

Nebraska Cornhuskers at Ohio State Buckeyes

2020-10-24 · FOX · Nielsen, final · Sports Media Watch

6,180,000

Iowa State Cyclones at Oklahoma State Cowboys

2020-10-24 · FOX · Nielsen, final · Sports Media Watch

2,810,000

2 windows sit the same distance from 52 weeks earlier; the site does not pick one, so no percent is computed.
Site-computed: same league, same weekday, both on FOX, nearest to 52 weeks earlier; Nielsen average, final or revised.

Cite this figure

JSON ↓

Northwestern Wildcats at Michigan Wolverines (2021-10-23): 3,240,000 average audience, Nielsen (press-attributed), final; published by Sports Media Watch, 2021-10-28, https://www.sportsmediawatch.com/2021/10/college-football-ratings-week-eight-tennessee-alabama-most-watched-cable-season/. Via RatingsReference, https://ratingsreference.com/telecast/cfb-michigan-northwestern-2021-10-23, accessed 2026-09-15.

Measurement era

Panel + Out-of-Home, since Sept 2020