Telecasts · College Basketball
CBB Badgers–Wolverines
4,530,000
Nielsen avg audience · via press
final · figures last changed 2025-03-19
Published figures
JSON ↓Nielsen1 figure
average audience
full telecast / TV only · final
press-attributed · Sports Media Watch
College basketball's conference championship weekend produced seven of the ten largest audiences this season, led by the Michigan-Wisconsin Big Ten Tournament final at 4.53 million viewers on CBS — up 24% from Illinois-Wisconsin last year (3.65M) and the largest audience for the tournament since Michigan-Michigan State in 2014.Sports Media Watch, verbatim
4,530,000
1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider
press-attributed = reported by press citing the provider
Top events · College Basketball
1
UConn Huskies at Michigan Wolverines
18,300,000
2
Michigan Wolverines at Arizona Wildcats
14,290,000
3
Illinois Fighting Illini at UConn Huskies
14,160,000
4
UConn Huskies at Duke Blue Devils
13,400,000
5
St. John's Red Storm at Kansas Jayhawks
10,580,000
6
Purdue Boilermakers at Arizona Wildcats
10,100,000
7
Kentucky Wildcats at Iowa State Cyclones
9,790,000
8
TCU Horned Frogs at Duke Blue Devils
9,550,000
9
St. John's Red Storm at Duke Blue Devils
9,370,000
10
Louisville Cardinals at Michigan State Spartans
8,470,000