1978 NCAA championship game - Duke vs Kentucky
Nielsen average audience: 25,378,000 viewers (final), per Sports Media Watch.
- Aired
- 1978-03-27 Monday
- Networks
- NBC
25,378,000
Nielsen avg audience · via press
single source · final
figures last changed 2026-08-27
Published figures
JSONNielsen1 figure
25,378,000
25.378MSports Media Watch, verbatim
1 press attribution · no provider-published figure · single source
press-attributed = reported by press citing the provider
press-attributed = reported by press citing the provider
Top events · College Basketball
1
UConn Huskies vs Michigan Wolverines
18,300,000
2
Michigan Wolverines at Arizona Wildcats
14,290,000
3
Illinois Fighting Illini at UConn Huskies
14,160,000
4
UConn Huskies at Duke Blue Devils
13,427,000
5
St. John's Red Storm at Kansas Jayhawks
10,580,000
6
Purdue Boilermakers at Arizona Wildcats
10,100,000
7
Kentucky Wildcats at Iowa State Cyclones
9,790,000
8
TCU Horned Frogs at Duke Blue Devils
9,550,000
9
St. John's Red Storm at Duke Blue Devils
9,370,000
10
Texas Longhorns vs Purdue Boilermakers
8,532,000