Most-watched sports telecasts, March 2026
Nielsen average audience, one figure per telecast; a final or revised figure replaces a preliminary one. Composites, peaks, reach and self-reported figures do not chart.
51
eligible telecasts
updated 2026-09-15
Most-watched sports telecasts, March 2026
1
UConn Huskies at Duke Blue Devils
13,400,000
2
St. John's Red Storm at Kansas Jayhawks
10,580,000
3
Purdue Boilermakers at Arizona Wildcats
10,100,000
4
Kentucky Wildcats at Iowa State Cyclones
9,790,000
5
TCU Horned Frogs at Duke Blue Devils
9,550,000
6
St. John's Red Storm at Duke Blue Devils
9,370,000
7
Louisville Cardinals at Michigan State Spartans
8,470,000
8
Siena Saints at Duke Blue Devils
5,430,000
9
Purdue Boilermakers at Michigan Wolverines
4,720,000
10
THE PLAYERS Championship Round 4
4,400,000
11
Virginia Cavaliers at Duke Blue Devils
4,100,000
12
NASCAR Cup Circuit of the Americas
3,930,000
13
North Carolina Tar Heels at Duke Blue Devils
3,400,000
14
NBA Knicks–Lakers
3,340,000
15
Arnold Palmer Invitational pres. by Mastercard Round 4
3,300,000
16
THE PLAYERS Championship Round 3
3,100,000
17
Houston Cougars at Arizona Wildcats
3,100,000
18
New York Yankees at San Francisco Giants
2,970,000
19
CBB Badgers–Wolverines, Michigan vs Wisconsin
2,920,000
20
Michigan State Spartans at Michigan Wolverines
2,900,000
21
NASCAR Cup Phoenix
2,840,000
22
NASCAR Cup Las Vegas
2,770,000
23
Arizona Diamondbacks at Los Angeles Dodgers
2,740,000
24
CBB Boilermakers–Bruins, Purdue vs UCLA
2,730,000
25
Philadelphia 76ers at Boston Celtics
2,620,000
26
Vanderbilt Commodores at Arkansas Razorbacks
2,600,000
27
New York Yankees at San Francisco Giants
2,590,000
28
UFC 326: Holloway vs. Oliveira 2 telecast window
2,470,000
29
NBA Celtics–Cavaliers
2,410,000
30
NBA Warriors–Nuggets
2,370,000
31
Pittsburgh Pirates at New York Mets
2,300,000
32
Golden State Warriors at New York Knicks
2,230,000
33
Golden State Warriors at Oklahoma City Thunder
1,900,000
34
Minnesota Timberwolves at Boston Celtics
1,880,000
35
UConn Huskies at St. John's Red Storm
1,770,000
36
NBA Mavericks–Celtics
1,690,000
37
Detroit Pistons at Minnesota Timberwolves
1,590,000
38
NBA Thunder–Knicks
1,580,000
39
Prairie View A&M Panthers at Lehigh Mountain Hawks
1,500,000
40
NBA Lakers–Nuggets
1,390,000
41
Denver Nuggets at Los Angeles Lakers
1,380,000
42
IndyCar Arlington
1,336,000
43
CBB Aztecs–Aggies, San Diego State vs Utah State
1,300,000
44
Boston Bruins at Detroit Red Wings
1,300,000
45
IndyCar Phoenix
1,247,000
46
NBA Clippers–Spurs
1,120,000
47
Philadelphia Flyers at Detroit Red Wings
1,090,000
48
Detroit Red Wings at New Jersey Devils
863,000
49
Florida Panthers at New York Islanders
670,000
50
Pittsburgh Penguins at Colorado Avalanche
503,000
51
Boston Bruins at Buffalo Sabres
400,000
51 eligible telecasts · computed 2026-09-15 11:10 UTC