Telecasts · Olympics
Milan Cortina 2026 Olympics — Prime time
Published figures
JSON ↓blend1 figure
average audience
combined / full telecast / TV + streaming · preliminary
press-attributed · Sports Media Watch
Thursday's "primetime" coverage of the Milan-Cortina Winter Olympics averaged a combined 26.7 million viewers on the NBC family of networks across a live daytime airing and primetime replay, per a combination of Nielsen preliminary data and Adobe Analytics — the third-largest audience of the Games, behind last Sunday (27.8M) and Super Bowl Sunday coverage that the network says grossed 42 million.Sports Media Watch, verbatim
26,700,000
1 press attribution · no provider-published figure · single source
combined counts all networks and streams · press-attributed = reported by press citing the provider
combined counts all networks and streams · press-attributed = reported by press citing the provider