Most-watched College Basketball telecasts, March 1998
Nielsen average audience, one figure per telecast; a final or revised figure replaces a preliminary one. Composites, peaks, reach and self-reported figures do not chart.
3
eligible telecasts
updated 2026-10-30
Most-watched College Basketball telecasts, March 1998
1
1998 NCAA championship game - Utah vs Kentucky
26,601,000
2
1998 NCAA national semifinal - North Carolina vs Utah
19,403,000
3
1998 NCAA national semifinal - Kentucky vs Stanford
15,000,000
3 eligible telecasts · computed 2026-10-30 21:59 UTC