Most-watched sports telecasts, March 1998
Nielsen average audience, one figure per telecast; a final or revised figure replaces a preliminary one. Composites, peaks, reach and self-reported figures do not chart.
3
eligible telecasts
updated 2026-09-15
Most-watched sports telecasts, March 1998
1
1998 NCAA championship game, Utah vs Kentucky
26,601,000
2
1998 NCAA national semifinal, North Carolina vs Utah
19,403,000
3
1998 NCAA national semifinal, Kentucky vs Stanford
15,000,000
3 eligible telecasts · computed 2026-09-15 10:58 UTC