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    "event_date": "2021-07-29",
    "title": "Tokyo 2020 Olympics — Prime time",
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      "date_source": "https://www.sportsmediawatch.com/2021/07/olympics-ratings-nbc-thursday-viewership-improves-still-down-big/",
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      "source_excerpt": "NBC said Friday that Thursday's primetime coverage of the Tokyo Summer Olympics averaged a 10.8 rating and 19.5 million viewers across all of its platforms, down 43% in ratings and 41% in viewership from the comparable night of the Rio Games in 2016 (18.9, 33.0M).",
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