{
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    "event_date": "2016-08-19",
    "title": "Rio 2016 Olympics — Prime time",
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      "date_source": "https://www.sportsmediawatch.com/2016/08/olympics-record-low-rating-nbc-saturday-viewership/",
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      "era_id": "nielsen-panel-only-pre-ooh",
      "first_published": "2016-08-22",
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      "source_url": "https://www.sportsmediawatch.com/2016/08/olympics-record-low-rating-nbc-saturday-viewership/",
      "source_fetched_at": "2026-08-29T02:13:50.941Z",
      "source_content_hash": "sha256:d625e0a0f811ed92e77669a4ef42eb3658694c55e1d85e17f7c98ceccf554ca1",
      "snapshot_path": "src/pipeline/fixtures/olympicsarticles/sportsmediawatch-com-2016-08-olympics-record-low-rating-nbc-saturday-viewership.html",
      "archive_url": null,
      "source_excerpt": "Friday's primetime coverage, a truncated 90-minute window that included Usain Bolt 's final Olympic race, had an 11.6 and 20.1 million on NBC — down 12% in ratings and 11% in viewership from London (13.2, 22.4M) but up 8% and 12%, respectively, from Beijing (10.7, 17.9M).",
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  "currency_gaps": [],
  "figures_last_changed": "2016-08-22",
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  "built_at": "2026-09-15T11:53:14.711Z",
  "about": {
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