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    "event_date": "2016-08-18",
    "title": "Rio 2016 Olympics — Prime time",
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      "date_source": "https://www.sportsmediawatch.com/2016/08/olympics-ratings-nbc-closes-gap-london-bolt/",
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      "first_published": "2016-08-20",
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      "archive_url": null,
      "source_excerpt": "Primetime coverage of the Rio Summer Olympics earned a 12.8 final rating and 21.7 million viewers on NBC Thursday night, down 6% in ratings and 5% in viewership from London in 2012 (13.6, 22.9M) and down 7% and 3%, respectively, from Beijing in 2008 (13.8, 22.4M).",
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  "figures_last_changed": "2016-08-20",
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  "about": {
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