{
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    "event_date": "2016-08-11",
    "title": "Rio 2016 Olympics — Prime time",
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      "date_source": "https://www.sportsmediawatch.com/2016/08/olympics-ratings-nbc-viewership-big-trails-london-phelps-biles-manuel/",
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      "first_published": "2016-08-13",
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      "archive_url": null,
      "source_excerpt": "Primetime coverage of the Rio Summer Olympics earned a 17.8 final rating and 31.2 million viewers on NBC Thursday night, down 16% in ratings and 15% in viewership from London in 2012 (21.1, 36.8M) and down a tick but up 5%, respectively, from Beijing in 2008 (17.9, 29.7M).",
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  "figures_last_changed": "2016-08-13",
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