{
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    "event_date": "2012-08-01",
    "title": "London 2012 Olympics — Prime time",
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      "date_source": "https://www.sportsmediawatch.com/2012/08/olympics-nbc-earns-best-rating-for-first-wednesday-of-games-since-1996/",
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      "first_published": "2012-08-02",
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      "source_url": "https://www.sportsmediawatch.com/2012/08/olympics-nbc-earns-best-rating-for-first-wednesday-of-games-since-1996/",
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      "archive_url": null,
      "source_excerpt": "Tape delayed primetime coverage of the 2012 Summer Olympics earned a 17.9 final rating and 30.8 million viewers on NBC Wednesday night, up 7% in ratings and 11% in viewership from Beijing in 2008 (16.7, 27.656M), and up 3% and 9%, respectively, from Athens in 2004 (17.3, 28.396M).",
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  "currency_gaps": [],
  "figures_last_changed": "2012-08-02",
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