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    "title": "Mississippi State Bulldogs at Ole Miss Rebels",
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      "source_fetched_at": "2026-08-30T00:16:49.641Z",
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      "archive_url": null,
      "source_excerpt": "The Mississippi State-Mississippi Egg Bowl drew 4.33 million in the same midday timeslot on Black Friday, the largest audience for that rivalry since it last aired on broadcast television in 2014 (5.1M).",
      "publisher": "Sports Media Watch",
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